The name 42West represents their bicoastal reach: from 42nd Street in Manhattan to the West Coast. Their professional skills are equally broad, encompassing talent publicity and strategic relations as well as entertainment, multimedia, and targeted marketing. 42West expanded to become the largest independently owned public-relations company in the entertainment industry over the next ten years. The company's PR experts have produced and implemented marketing and promotional campaigns for hundreds of films and television shows, as well as for countless individual performers, filmmakers, recording artists, and writers, both individually and as a collective. 42West is a different type of public relations firm because they are energetic problem-solvers that appreciate mutual relationships because their individuals are different. And just as their employers, partner with consumers to achieve success, they partner to create jobs with their employees.
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