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ACAPT Marketing Specialist (Part-Time/Eligible for Benefits) job

American Physical Therapy Association jobs




Company Description

The American Physical Therapy Association strives to improve the health and life quality of the communities through promoting and advancing physical therapist practice through research, education, and awareness. The institution is committed to increase the understanding of the role of physical therapy in the national health care system. With regard to its members, it provides resources for career advancement and improvement, such as free or discounted courses, events, conferences, articles, payment guidance, and discounts. These are also available for students and early-career physical therapists. Additional benefits include full-text access to scientific literature, board certification in specialty areas, partnership and fellowship opportunities, professional, business, and personal insurance options, and more.

Job Description


Collaborate with ACAPT leadership and external partners to coordinate brand development then coordinate the implementation/use of the brand among the various leadership groups
Design and manage marketing strategies and tactics to promote ACAPT's programs, products, services, and events, to strengthen ACAPT's brand and to increase its profile
Develop, implement, and measure the effectiveness of marketing plans and campaigns to engage members and other audiences
Use member insights and data to develop and recommend data-driven decisions to the board of directors
Create calendars, custom reports and dashboards
Plan and manage projects that use visuals, video, and/or multimedia storytelling to support ACAPT's
Incorporate new communications tools and creative dissemination strategies to strengthen ACAPT's programming
Increase subscribers and viewers of electronic content
Assure all marketing and communications efforts align with ACAPT's Strategic Plan
Assist with other external and internal communications duties as needed

Electronic Media


management, improvement, support, maintenance, analytics, content development, presentation of ACAPT's story
Provides day-to-day website maintenance and configuration of the website, as well as acts as the first line of defense for website support.
Manages website documentation, including but not limited to technical interface diagrams, production support reference guides, release updates and new user onboarding
Manage website, including overseeing the production of new content and shepherding its ongoing development
Write and design content for website
Procure advertising from like-minded markets/organizations and manage posted web ads
Potential projects could include producing short web videos or infographics on timely issues

Social Media and Newsletter:

Maintain social media accounts, including content creation and curation
Develop and implement use of listservs
Schedule email marketing and lead nurturing campaigns, ensuring all activities are trackable and measurable
Write and procure content from ACAPT leadership and partners, deliver, track, and report
Identifying opportunities for the placement of ACAPT marketing ads
Notifications to members that include deadlines such as for dues, motions, or calls for volunteers, survey response, etc.


Content procurement, use of infographics to tell ACAPT's story, including creation of an Annual Report, and works collaboratively with ACAPT leadership on opportunities for ads or content in publications such as JOPTE, Journal of Humanities in Rehabilitation, PTJ,
Writes and edits marketing copy for in-house and external communications collateral
Identifying opportunities for the placement of ACAPT print materials ads
Securing copyright permissions for ACAPT-owned publications
Liaise with external vendors to execute promotional events and campaigns


Support the marketing of the Education Leadership Partnership (ELP) work and strategic initiatives
Identify prospective organizations of like-minded interest and collaborate on opportunities of mutual benefit


Board and consortia meetings:

attend with the intent of gathering information that would be helpful in informing members and prospective members of the activities and progress of ACAPT



Coordinate the content and production of marketing collateral for ACAPT meetings including CSM (Combined Sections Meeting), ELC (Educational Leadership Conference), NEXT Conference & Exposition, The Celebration of Diversity, and NSC (National Student Conclave)
Staff the ACAPT booth and solicits for volunteers among the leadership

Exhibitors, Sponsors, Advertisers:

Produce the exhibitor/sponsor prospectus for ELC (Educational Leadership Conference)in collaboration with external partner(s); Secures exhibitors and sponsors for the conference and assures the delivery of all benefits including the coordination of sponsor products onsite
Serves as a single point of contact for vendor communications


Gather and organize resources relevant to all stakeholders and interests of ACAPT and make available through a web-repository to ACAPT members
Develop policies for internal or external stakeholder use that support ACAPT's communications goals


Conduct assessments to determine information gaps and opportunities for awareness campaigns and to help shape future marketing strategies
Measure and report on the effectiveness of all communications activities
PandoLogic.Category: Marketing & Biz Dev, Keywords: Marketing Specialist
Estimated annual salary


  • Evaluate job positions, determining classification, exempt or non-exempt status, and salary.
  • Ensure company compliance with federal and state laws, including reporting requirements.
  • Prepare occupational classifications, job descriptions, and salary scales.
  • Provide advice on the resolution of classification and salary complaints.


  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.


  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

American Physical Therapy Association


Company - Private




$25M to $50M


Multiple locations


Social Advocacy Organizations




Paul Rockar, Jr.

Job Filters

Specialist, Digital Communications-Foundation for Physical Therapy ResearchAmerican Physical Therapy AssociationAlexandria, VA
Title: Specialist, Digital Communications - Foundation for Physical Therapy Research Department: Foundation for Physical Therapy Research FLSA Status: Full-time, Exempt Location: Alexandria, VA About The Foundation The Foundation for Physical Therapy...Read more
Manager, Information and Process ManagementAmerican Physical Therapy AssociationAlexandria, VA
Title: Manager, Information and Process Management Department/Unit: Organizational Performance/ Technology and Organizational Performance FLSA Status: Full-time, Exempt Location: Alexandria, VA About APTA Do you want to contribute to an organization...Read more
Specialist, Social Media (Brand Strategy and Communications)American Physical Therapy AssociationAlexandria, VA
Title: Specialist, Social Media (Brand Strategy and Communications) Department/Unit: Brand Strategy and Communications/Member Experience FLSA Status: Full-time, Exempt Location: Alexandria, VA About APTA Do you want to contribute to an organization...Read more
Manager, Major and Planned Giving - Foundation for Physical Therapy ResearchAmerican Physical Therapy AssociationAlexandria, VA
Title: Manager, Major and Planned Gifts - Foundation for Physical Therapy Research Department: Foundation for Physical Therapy Research FLSA Status: Full-time, Exempt Location: Alexandria, VA About The Foundation The Foundation for Physical Therapy...Read more
Specialist, Public RelationsAmerican Physical Therapy AssociationAlexandria, VA
Title: Specialist, Public Relations Department/Unit: Public Relations/Public Affairs FLSA Status: Exempt Location: Alexandria, VA About APTA Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate...Read more

Closed Job Filters

Fundraising & Database Administrator (RAISER S EDGE CERTIFICATION A PLUS).American Physical Therapy AssociationAlexandria, VA
About Us The Foundation for Physical Therapy Research (FPTR) funds research and develops researchers to optimize movement and health. The FPTR annually funds over $1 million in scholarships,Read more
Fundraising & Database Administrator (RAISER'S EDGE CERTIFICATION A PLUS).American Physical Therapy AssociationAlexandria City, VA
About Us The Foundation for Physical Therapy Research (FPTR) funds research and develops researchers to optimize movement and health. The FPTR annually funds over $1 million in scholarships,Read more
Specialist, Human Resources (HR Generalist)American Physical Therapy AssociationAlexandria City, VA
The Specialist, Human Resources is a Generalist who reports to the Sr. Director, Human Resources, and is an effective and integral part of the HR Team and department. Essential functions i nclude, butRead more
Specialist, PTA ProgramsAmerican Physical Therapy AssociationAlexandria, VA
PRINCIPAL FUNCTIONS This position: Uses project management skills to independently initiate PTA accreditation activities, run status checks and maintain timelines Collaborates with PTA Program LeadRead more
Senior Specialist, PracticeAmerican Physical Therapy AssociationAlexandria, VA
PRINCIPAL FUNCTIONS Leads clinical practice initiatives to include all phases of planning, tracking and implementation Leads and manages initiatives related to evidence-based practice in physicalRead more
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