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Account Director job

MRM//McCannSalt Lake City, UT
MRM//McCann jobs



Job Description

The Account Director is responsible for the successful development and maintenance of our client relationships. This includes identifying and developing opportunities for growth, financial profitability, team mentoring, and ensuring strategic direction and quality of work.

Client Management & Strategic Leadership
  • Maintains and grows productive relationships with clients, ensuring their success and agency success; helps other team members with client communications and relationships as needed
  • Understands and monitors client organizational dynamics and health of client-agency relationship; engages clients to foster a client environment in which new ideas are welcomed, and great work is desired, is protected, and flourishes
  • Viewed by clients and agency as accountable for client and agency success. Proactively drives strategic direction for the business with senior clients and agency partners
  • Is an expert in the client's business and marketing challenges and is regarded as instrumental marketing counsel to senior clients
  • Actively identifies new opportunities to expand the breadth of agency relationships, introducing new capabilities and team members, marshalling and delivering agency resources against opportunities for business development
  • Partners with senior clients and agency leadership to define agency scope and key measures of success for agency performance. Leads the design of a shared scorecard and manages regular checkpoints with client
  • Leads agency discipline leaders toward delivery of strategic recommendations. Informs and holds accountable agency discipline leaders for delivering against approved scope
  • Partners with strategy and project management to inform project briefs and plans based on understanding of business/marketing objectives and project deliverables
  • Ensures the agency is developing compelling and relevant strategy and insights, as well as effective, differentiating, and noteworthy work
  • Prepares and leads internal agency assessments of client relationships, the work, and account-related finances
  • Conducts quarterly business reviews with clients to assess quality of relationships and work
Financial Leadership
  • Leads multi-disciplinary efforts to meet account revenue and profitability goals. Responsible for financial health of the client engagement
  • Writes and negotiates scopes of work with key client contact. Partners with project management on development of appropriate staffing plans and allocation of resources
  • Maintains a thorough understanding of the account-specific contract and its implications
  • Verifies accuracy of financial forecasts. Monitors and reports retainer and project burn
Agency Management
  • Active participant in positive agency culture. Sets tone for collaborative and respectful intra-agency working relationships
  • Partners with senior project management, strategy, and creative as an equally accountable leadership team responsible for strategic vision, the quality of the work, growth plans, and financial performance
  • Takes the leadership role in training, mentoring, providing continuous feedback, and conducting performance evaluations with direct reports
  • Ensures career development plans are in place and are continually reviewed
  • Looks for ways to appropriately reward and motivate good work and enthusiasm
Digital Marketing
  • Works with internal teams and client to create engaging digital content and experiences across all channels
  • Understand best practices in digital marketing, including demand generation, across paid, owned and earned media
  • Familiar with data-driven creative and the use of analytics to inform client strategies
  • Passion for digital marketing and adtech/martech platforms and products
  • All other duties as assigned
Estimated annual salary







$100M to $500M


Salt Lake City, UT, and others






Michael McLaren

Job Filters

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