Job Description

Description

As part of the HSBC Retail Banking & WealthManagement (RBWM) Marketing team, the Digital Acquisitions team is focused onusing digital channels to drive efficient customer applications and salesacross a group of products for the retail bank – primarily credit cards,personal loans, checking and savings accounts. The team manages campaignsacross display, paid search, paid social, aggreators and partnerships andaffiliate channels. The team works in close partnership with the broaderMarketing Campaigns teams as well as the Digital as a Channel team (DaaC) wholead on website optimisation, the Analytics team, Journey Optimisation,Customer Value Management team, Product teams, Risk and Analytics.

This role is focused specifically on drivingacquisitions through partnerships built within the affiliate and aggregators channel.In the role, you would be responsible for collaborating with ouraffiliate/aggregator vendors, partneragency/agencies, as well as managing some activity in-house in order to get thebest return for our affiliate/aggregator investment.

The ideal candidate would be highly numerate and agood communicator who is passionate about affiliate and aggregator marketingwith an interest in the wider digital marketing landscape. Experience workingin the financial sector with strong familiarity of financialaffiliate/aggregator marketing marketplace considered as highly beneficial.

PrincipalAccountabilities:

Managethe development of appropriate, timely and measurable Affiliate/Aggregator initiatives for key strategic objectives of the business unit including programs to acquire new customers. Responsible for developing and growing ongoing strategy and operating plans for assigned areas
Support execution of strategies to maximize profitability forAffiliate/Aggregator marketing channel. Collaborate with management to implement marketing strategy, including creation of campaigns, and forecasting portfolio growth.Monitor competitive position and overall industry trends in the Affiliate/Aggregator space through ongoing market research, industry studies, data warehouse analysis and feedback from other business units and line managers.
Develop and manage budgets, while ensuring cost control of Affiliate & Aggregator marketing programs.
Delivering the budgeted new accounts within the agreed marketing spend and delivering the minimum required investment returns of the new accounts
Lead operations to enable affiliates and aggregators to delivery to their full potential and expectation. This will involve bringing stakeholders together to support the operations (e.g. Legal, Operations, Risk)
Lead and manage dedicated Affilaite Marketing Agency team to build, deliver, and executed planned marketing strategies
Create and propose new promotions and customer incentives to distribute to the affiliate networks via newsletters and other affiliate communications
Develop relationships with core partners, and manage day to day management interactions to ensure partners receive the support that they need in order to perform marketing of products
Manage affiliate billing processes including invoicing and payments
Deliver accurate and timely updates of performance along with robust forecasts to enable a future expectation.
Develop and manage our display Affiliate/Aggregator strategy, including:
Budgeting & forecasting
Affiliate/Aggregator strategy & planning
Affilaite commission negotiations
Affiliate Platform management
Best practices & governance
Campaign management & optimisation
Communication strategy
Reporting
Testing Roadmap
Tagging & tracking
Future planning
Staying up to date on market trends and developments to ensure HSBC are market leading with our affilates and aggregator campaigns
Working with the Product and or Marketing Communication managers to ensure proper and accurate product listings
Being the voice for your channel within the Marketing team and beyond within the business
Educating stakeholders on your channel across the business as needed
Work with other channel and marketing managers and the wider team to help create a holistic approach to marketing planning and buying
Supporting wider channels as necessary in conjunction with other channel managers

Customers / Stakeholders

Prioritize the deployment of best in class customer experience when designing and implementing Affiliate/Aggregator journeys, tactics and strategies.

Leadership & Teamwork

Promote an environment that supports diversity and reflects the HSBC brand.

Operational Effectiveness & Control

May serve as subject matter expert in data extraction, analysis and interpretation. Utilize data analysis results to guide direction of marketing strategy. Communicate analysis outcomes to senior management as required.
Ensure clear and concise communication with pertinent cross-functional stakeholders. Articulate strategy and approach, track outstanding items, ensuring resolution of outstanding items.
To implement the Group compliance policy locally by containing compliance risk in liaison with the Head of Group Compliance, Global Business Compliance Officer, Area Compliance Officer or Local Compliance Officer, ensuring adequate compliance resources and training, fostering a compliance culture and optimizing relations with regulators.
Complete other responsibilities, as assigned.

Role Context

Position can also serve as individual contributor with manager responsibilities, serving technical or functional expert for assigned areas while overseeing cross-functional project team(s).

Management of Risk

Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues.
Physical Demands/Work Environment: Very good working conditions. Little or no physical demands. Minimal handling of light materials. The physical demands/work environment described above are representative of those that must be met by an employee to successfully perform the essential duties of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.

Observation of Internal Controls

Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.

Role Dimensions

Jointly responsible for overall project specific marketing budget.
Additional quantitative dimensions vary by business unit.

Qualifications

Minimumof five years proven and progressive marketing experience, including experience of working with Aggregators and Affiliate networks
Bachelor’s degree in Marketing, Business, related field, or equivalent experience
Strong planning, analytical, communications, decision-making, influencing, interpersonal and project management skills
Demonstrated understanding of customer segmentation and management techniques. Confirmed knowledge of the business, products and services supported as well as the external environment affecting them
Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization
Campaign management experience
Previous budget responsibility
Strong communication and stakeholder management skills

EEO/AA/Minorities/Women/Disability/Veterans

Job Field: Communications and Marketing

Primary Location: North America-United States-New York-New York

Schedule Full-time

Shift Day Job

Type of Vacancy Country vacancy

Req ID: 0000DL5W

This job was posted on Tue Oct 15 2019 and expired on Sun Nov 03 2019.

Minimum $29K /yr

$92K /yr Average

Maximum $251K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.