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Analytics - Manager- Data Science job

MerkleincNew York City, NY
Merkleinc jobs

Company

Salary

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Job Description

Job Description
The role will revolve around the application of analytic techniques to drive and enhance the client s marketing performance across their multi-brand portfolio. The Analytics Manager will be responsible for ensuring timely delivery of data, analytics and strategic consulting to support the client s marketing initiatives. They will become the client s trusted advisor, supporting multiple brands within a product division with hands-on analysis and presentations. The Manager will integrate project work and findings with the Dentsu Aegis Network analytics leads on the account as well as coordinate directly with strategy, email and reporting teams. They will participate in creating and articulating relevant solutions for clients and in developing methods or processes for implementation and owning quality assurance on all deliverables.

To succeed in this role, the Manager is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, and the ability to resolve complex issues.

Responsibilities:

Execute a wide variety of analytics projects including predictive modeling, customer profiling, journey analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation Extract and process large quantities of data from data warehouses and other data marts in support of assignments Analyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes Data mining and analysis, including the ability to independently QA database information and help drive database enhancements via communication and requirements documentation for technology teams Develop test designs to support one-time and longitudinal test plans Develop, write, and present strategic recommendations that directly address client s toughest questions Turn complex data into practical and actionable marketing insights Participate in brainstorming sessions to identify new marketing opportunities for the client

Participate in development of analyses that provide insights into actionable recommendations and strategies for omni-channel marketers with emphasis on digital media optimization in conjunction with performance media team

Manage projects tasks, timelines, and deliverable

Mentor junior analysts and contribute to their career development

Qualifications
Experience:

Experience with MS Office (Word, Excel, PowerPoint, Outlook) required Proficiency with multiple analytics tools required (SAS, SQL, Python, etc.); R strongly preferred Understanding of relational databases and transactional data required Hands-on experience with BI or digital analytics tools (Tableau, TIBCO Spotfire, Micro strategy, Adobe analytics, Google analytics, DMP insight tools) preferred Must have experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, and experimental design Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems Excellent written, communication, and presentation skills

Experience with media analytics a plus

Qualifications: Bachelor's Degree (B. S.) or equivalent in statistics, math, economics or related scientific/quantitative field required; Advanced degree (M. A., M. S., Ph. D.) preferred Minimum of 5 years of experience in quantitative marketing arena

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

All your information will be kept confidential according to EEO guidelines.

Additional Information
At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.

Job LocationI'm interestedPrivacy Policy
Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task
Estimated annual salary
$107,948
average
Minimum
$89,957
Maximum
$132,462

TASKS

  • Formulate mathematical or simulation models of problems, relating constants and variables, restrictions, alternatives, conflicting objectives, and their numerical parameters.
  • Perform validation and testing of models to ensure adequacy and reformulate models as necessary.
  • Collaborate with senior managers and decision makers to identify and solve a variety of problems and to clarify management objectives.
  • Present the results of mathematical modeling and data analysis to management or other end users.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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