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Analytics Manager, Optaros job

MRM//McCannNew York, NY
MRM//McCann jobs

Company

Salary

Skills

Job Description

Manager, Analytics and Insights

Are you intrigued about the what, the why and the how of delivering compelling customer experiences? Do you love to work with data and breakdown numbers into meaningful insights? Well then, we would love to meet you.

We are on the hunt for an analytics expert who will serve as the expert to provide actionable insights driving revenue goals of our clients’ commerce experiences that span retailer sites, marketplaces and direct-to-consumer sites. You will be responsible for stewarding analytics internally and with clients.

You will have a track record in eCommerce Analytics or a similar role. You are comfortable with strategic thinking as well as being hands-on with tactical execution.

Responsibilities:
  • Focuses on improving the customer experience and sales by developing a deep understanding of customer behavior across client’s commerce experiences through analytics.
      • Integrate disparate data sources that capture performance of online and offline media
  • Create measurement frameworks, dashboards and reports.
  • Establish new and evaluate existing KPIs and benchmarks based on client goals, customer trends.
  • Detect root causes of changes in metrics and effectively communicate these insights.
  • Provide analysis to optimize website, channel performance and customer segmentation.
  • Support in designing segmentation and tracking studies.
  • Collaborate with media team to build activation audiences for campaigns.
  • Execute holistic A/B testing plans in the shopping journey with reporting and recommendations.
  • Develop an understanding and/or have knowledge of SEO best practices and its impact on metrics.
  • Implement tagging strategy for tracking customer behavior across online experiences.
    • Work with technology team to implement analytics based on requirements.
  • Assist in eCommerce investment decisions by evaluating and forecasting digital behavior
    • Scope the impact of strategic initiatives as an input into eCommerce roadmap
  • Manage quality assurance testing related to tracking and analytics.
  • Stay up-to-date on trends, explore new analytics tools to improve reporting.
Requirements:
  • Bachelor's degree required (major in Business, Economics/Finance, Engineering, Statistics, Computer Science, Mathematics).
  • Strong analytical skills with solid foundation in statistical techniques.
  • 3+ years’ experience in developing and managing eCommerce measurement strategy, data strategy, and reporting.
  • Advanced use of Google Analytics 360 for an eCommerce Business (use of Segments, Custom Dimensions, enhanced eCom dimensions and metrics, Custom Reports).
  • Web Analytics (SiteCatalyst, Google Analytics, Omniture, WebTrends) and digital media analytics (Doubleclick, Atlas) a plus.
  • Advanced Excel and PowerPoint skills required.
  • Experience with Business Intelligence & reporting tools such as Power BI, Tableau, Qlik.
  • Understanding of data management, forecasting, optimization, predictive modeling.
  • Resourceful, collaborative and a creative solution-seeker.
  • Professional services background preferred (agency or consultancy), candidates with customer experience (CX), start-up, and/or data strategy background encouraged to apply.
#LI-MRM
Estimated annual salary
$107,948
average
Minimum
$89,957
Maximum
$132,462

TASKS

  • Formulate mathematical or simulation models of problems, relating constants and variables, restrictions, alternatives, conflicting objectives, and their numerical parameters.
  • Perform validation and testing of models to ensure adequacy and reformulate models as necessary.
  • Collaborate with senior managers and decision makers to identify and solve a variety of problems and to clarify management objectives.
  • Present the results of mathematical modeling and data analysis to management or other end users.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Computers and ElectronicsKnowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Engineering and TechnologyKnowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
  • MathematicsKnowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

MRM//McCann

Type

Subsidiary

Size

Large

Revenue

$100M to $500M

Location

New York, NY, and others

Industry

Marketing/Advertising/PR

Founded

1982

CEO

Michael McLaren

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