An Area Business Manager oversees sales and marketing strategies within a specific geographic area. They manage and support a team of sales representatives to ensure they meet their sales targets and objectives. Their role involves analyzing market trends, developing business plans, and building relationships with clients and stakeholders. They act as a liaison between the head office and the sales team, ensuring smooth communication and execution of plans. Critical to their success is their ability to use data to drive decision-making and business performance.
Core tasks:
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