Associate Director - Strategy & Analytics (Advanced Analytics) job

company building Mindshare location New York, NY

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Company

Description

Salary

Summary

Job openings

Company Description

Mindshare is an agency connected through networking. They are globally connected to 9,300 people across 86 countries. Their opinion culture fashions, passions may be different but they are united by one community. Mindshare is making new media experiences for their client as well as their consumers and makes sure to satisfy the deal. Major brands like Nike, KFC are in collaboration with Mindshare and are fully gratified with their services. They are connected day through social media platforms including LinkedIn Twitter Instagram Facebook. They are creating theatre rooms, theme parties in almost various fractions of the world. They have hired special gaming and boxing areas in Amsterdam, Mumbai Chicago, New York, Moscow.

Job Description

ABOUT THE ROLE:

Are you all about numbers? Mindshare’s Strategy & Analytics Department is looking for an Associate Director to join our Advanced Analytics team. This is an excellent opportunity to employ advanced statistical techniques in the media world such as Marketing Mix Modeling [regression analysis], attribution, budget optimization, and digital analytics.

The ideal candidate is well versed in software and technologies (e.g., R, Python, Machine Learning, etc.), and will lead end-to-end project delivery by managing analysts/data scientists and performing hands on tasks as necessary. As the team’s main contact to the client, the candidate will be responsible for communicating with internal stakeholders and clients, ensuring high quality of service and client satisfaction.

YOUR IMPACT:

  • Manage and nurture a team of analysts/data scientists efficiently, promoting a positive culture that yields team satisfaction, engagement and high performance
  • Perform/direct data processing, data cleansing and handling of raw data to produce large structured data sets for analysis, data modeling, data governance etc.
  • Conduct/direct econometric and other statistical analyses
  • Run/direct ad-hoc “what if scenarios” and simulations based on models and evaluate media plans
  • Construct Agent Based Modeling systems to simulate outcomes and produce media recommendations centered around audience targetting
  • Produces/direct reporting, data visualization, presentation building
  • Work with internal teams across BI, Buying, Planning and Digital Investment to produce integrated client deliverables
  • Support R&D initiatives by designing algorithms, developing features, QA or providing training and support to power users
  • Bring critical thinking into finding issues, solving problems and improving processes
  • Convert business problems into mathematical expressions and equations
  • Take full accountability of timely project delivery, producing analyses and content that is clean, organized, easy to read and understand
  • Perform storytelling from data and analyses; persuasively communicate insights to internal stakeholders and clients
  • Ensures satisfaction of internal stakeholders and clients
  • Support new business initiatives

YOUR QUALIFICATIONS:

  • Relevant experience and/or education in Statistics, Economics, Engineering, Mathematics, Computer Science or Operational Research
  • Understanding of multivariate regressions
  • Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.)
  • Experience with R, Python, C++, SPP, SAS,
  • Experience with Tableau, Domo or Power BI
  • Experience in the auto space preferred
  • Familiarity with Agent Based Modeling (ABM) and ABM tools
  • Ability to perform Analytics, with ability to clearly communicate findings both written and orally
  • Persuasive and capable of getting buy in from multiple teams (inside/outside Mindshare) and clients
  • Able to deal with and prioritize multiple business requests with strong attention to detail
  • Familiarity with Alteryx a plus; ability to adapt to new software, technologies, and methodologies
  • Familiarity with digital marketing ecosystem a plus
  • Experience with Web Analytics tools (Omniture, Google Analytics, Webtrends) and Ad Servers tools (DoubleClick, MediaMind, PointRoll, Atlas) nice to have
  • Experience with Ad Effectiveness Research and vendors such as Lucid, a plus
green circle info icon  This position is open. This job was posted on Thu Apr 21 2022 and expires on Sat May 21 2022.
Minimum $73,374
$97,973 average
Maximum $140,217

Mindshare

Description

Mindshare is an agency connected through networking. They are globally connected to 9,300 people across 86 countries. Their opinion culture fashions, passions may be different but they are united by one community. Mindshare is making new media experiences for their client as well as their consumers and makes sure to satisfy the deal. Major brands like Nike, KFC are in collaboration with Mindshare and are fully gratified with their services. They are connected day through social media platforms including LinkedIn Twitter Instagram Facebook. They are creating theatre rooms, theme parties in almost various fractions of the world. They have hired special gaming and boxing areas in Amsterdam, Mumbai Chicago, New York, Moscow.
Type

Subsidiary

Size

Large

Revenue

$1M to $5M

Location

New York, NY, and others

Industry

Advertising / PR

Founded

1997

CEO

Nick Emery

Website

Visit Website

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