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Associate, Media Analytics job

MerkleincPittsburgh, PA
Merkleinc jobs

Company

Skills

Job Description

Job Description

The Performance Analytics Associate will use knowledge in quantitative marketing and an understanding of business processes to deliver insights and recommendations as they relate to our client s business needs. Perform analytics tasks, including but not limited to:

  • Understand client business problems, clarify analytic objectives, create initial solution design and approach for client problem, identify data needs and formulate data solutions, drive and execute deep analysis and research projects. They should also be able to take the first pass at packaging and presenting insights to stakeholders.
  • Deliver practical and actionable recommendations based upon marketing intelligence generated through conducting customer behavior study, portfolio diagnostics, competitive analysis and industry economics research.
  • Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
  • Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
  • Work cross-functionally throughout the organization to implement client solution recommendations
  • Responsible for ensuring the quality of outputs is what would be expected from a top class consulting firm
  • Stay informed of advancements in industry trends and developing technology; proactively apply entrepreneurial spirit in identifying opportunities to introduce, enhance and improve Merkle's analytical tools, data mining techniques and processes, ensuring Merkle is always at the forefront of the industry.
  • Creation of best practices, case studies, and training class materials is actively encouraged
  • Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i. e., provides metadata for the documents)
  • Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints

Key Skills and Experience :

  • Hands-on experience with BI and digital analytics tools: Tableau, Adobe analytics, Google analytics
  • Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook)
  • Proficient in intermediate statistical analysis including linear regression and time series forecasting
  • Working knowledge of database systems
  • Proficiency with multiple analytics tools is a plus; Python, R, SQL
  • Experience with internal or external client management is a preferred
Qualifications
  • Bachelor s degree in Statistics, Economics or related field required; advanced degree preferred
  • Contribute to innovation, process improvement, standardization
  • Deliver high quality analytical solutions on-time
  • Develop project plan; manage the day-to-day tasks; and meet project deadlines
  • Work effectively across teams to ensure client satisfaction
Additional Information

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.

Job Location
I'm interestedPrivacy Policy

TASKS

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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