BCBGMAXAZRIA Group is a public apparel and fashion company that designs women's clothes. The company aims at making all women feel confident and beautiful, no matter what they have put on. The company is named after a Parisian expression that has the meaning of right attitude and styling. Headquartered in Los Angeles, California, the company is always at the forefront of fashion, making it the leading lifestyle for trendy women. Since its establishment in 1989, the company has been occupying a different position in the American Fashion Marketplace. The company is redefining style in its own terms as it believes there is no right way to act, look or dress.