Bebe stores were founded in 1976 by Manny Mashouf and located at 400 Valley Drive, Brisbane, California, U.S. Bebe stores operate a store for apparels such as tops, gowns, dresses, jackets, jumpsuits, sleepwear, shoes, handbags, and women accessories. The Company has over 100 stores operating in 22 states where women get fashion accessories designed for class, elegance, and a sophisticated lifestyle. The Company designs most of their apparels with the aid of outsourced manufacturers. As a way to increase brand awareness, Babe stores signed top celebrity Brenda song for ad campaigns. Other celebrities that have been signed by the retail Company are Eva Longoria, Mischa Barton, and Rebecca Romijn. The average annual revenue generated by Bebe stores is estimated at $603 million, with an operating income of $16.6 million and net income of an increase of $12.6 million. The total number of employees working with Bebe stores is about 4,433 worldwide.