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BRAND ACTIVATION SPECIALIST job

VP Racing FuelsCharlotte, NC
VP Racing Fuels jobs

Company

Job Description

Job Description

BRAND ACTIVATION SPECIALIST

Position Summary

The Brand Activation Specialist collaborates closely with Sales and Marketing to develop and implement a successful marketing strategy for generating awareness, preference and demand for VP Racing Fuels’ products. This role is part front-line brand ambassador and part digital content creator in the field. The Brand Activation Specialist builds content (text, pictures, info graphics, videos) and engaging experiences that will engage new and existing customers. The Brand Activation Specialist represents the VP Racing Fuels brand at motorsport races, car culture gatherings, and retail events to build social media following, product trial and purchase

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Plan, activate, and positively represent VP Racing Fuels at field marketing activities such as fan zones, promotional giveaways, influencer appearances, ride-a-longs, and other experiential touch points
  • Act as a liaison between VP Racing Fuels and key external stakeholders such as track personnel, show promoters, and VP Racing Fuels dealers and retailers
  • Work closely with the Event Marketing Manager, Demand Manager, multiple race series, and retailers to ensure cohesive brand messaging and execution
  • Utilize PESO model (paid, earned, shared, owned media) to maximize reach and engagement among target consumer segments
  • Utilize VP Racing Fuels resources, events, athletes, and influencers to create impactful brand experiences and stories that are locally relevant, but have national/global impact
  • Tell great stories around our motorsports events and athletes involved that are relevant to our consumers and ensure they are shared across our owned channels and other influencer media
  • Manage merchandise inventory and on-site sales at activation events
  • Maintain VP Racing Fuels vans, trailers, and event displays in show ready condition at all times
  • Transport, setup, staff, and tear down activation assets (kiosks, booths, pop-ups, etc.)
  • Will be required to perform other duties as requested, directed, or assigned

JOB KNOWLEDGE, SKILLS, & ABILITIES

  • Digital marketing and/or marketing communications with at least 3 years’ experience working for a high-profile consumer brand or activation agency (Sports or Retail marketing background a plus)
  • Photo/video capture and interviewing techniques for content capture
  • Best-practices targeting, posting, tagging, and sharing of content via social media networks
  • How to work autonomously in the field, while taking direction from HQ
  • Strengthening relationships with race series and retail partners, as well as consumers
  • Measuring outcomes from activation events using analytics tools
  • Planning and activation of multiple events, meeting deadlines, and working effectively under pressure to deliver results
  • Connecting and collaborating with corporate Marketing and Sales as a team player
  • Exceptional communication skills (written, verbal)
  • How to think creatively, innovate, and stay current on digital & cultural trends
  • Able to travel as needed (up to 50%) and work flexible hours and weekends

VP Racing Fuels

Type

Company - Public

Size

Small

Revenue

$25M to $50M

Location

Multiple locations

Industry

Retail

Founded

1974

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Call Center RepresentativeVP Racing FuelsSan Antonio, TX
TITLE: CALL CENTER REPRESENTATIVE FLSA Classification: Non-Exempt Department: Marketing Reports to: Lead Call Center Rep POSITION DUTIES and RESPONSIBILITIES: Promote products and services over the phone. Set appointments and follow up with prospects via...Read more
2nd Shift Warehouse ManagerVP Racing FuelsElmendorf, TX
2nd Shift Warehouse / Production Manager Reports to: Director of Operations Dept: Production POSITION STATUS: FULL-TIME HOURS PER WEEK: 40+ FLSA CLASS: EXEMPT POSITION DUTIES and RESPONSIBILITIES: § Manages daily operations of production and the warehouse...Read more
Truck DriverVP Racing FuelsNewark, DE
TITLE: Commercial Truck Driver FLSA Classification: Exempt Department: Transportation Reports to: Regional Director POSITION DUTIES and RESPONSIBILITIES: Responsible for the safe and secure transportation of product to scheduled destination. Operate trucks...Read more
Yard DriverVP Racing FuelsElmendorf, TX
TITLE: Yard Driver FLSA Classification: Non- Exempt Department: Production Reports to: Production Manager Essential Duties and Responsibilities: Responsible for driving the provided tractor/yard mule. Responsible for the safe and secure transportation of...Read more
Product ManagerVP Racing FuelsSan Antonio, TX
TITLE: Product Manager FLSA Classification: Non-Exempt Department: Marketing Reports to: Marketing Director Summary: Within the Packaged Fuels, Additives, and Lubricant’s space we are currently looking for a Product Manager to join our team. In this role...Read more

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LAB & COMPLIANCE TECHVP Racing FuelsSan Antonio, TX
TITLE: Lab and Compliance Tech Salary Range : DOE FLSA Classification: Exempt Department: Plant R eports to: Director of Operations Essential Duties and Responsibilities: Perform quality control testsRead more
BRAND ACTIVATION SPECIALISTVP Racing FuelsCharlotte, NC
BRAND ACTIVATION SPECIALIST   Position Summary The Brand Activation Specialist collaborates closely with Sales and Marketing to develop and implement a successful marketing strategy forRead more
RETAIL GRAPHIC DESIGNERVP Racing FuelsCharlotte, NC
TITLE: RETAIL GRAPHIC DESIGNER FLSA Classification: Exempt Department: Marketing Reports to: Vice President of Marketing   Description: VP Racing Fuels is seeking a passionate Retail GraphicRead more
DEMAND MARKETING MANAGERVP Racing FuelsCharlotte, NC
  Demand Marketing Manager   Position Summary You will plan, execute, and optimize marketing campaigns to generate measurable brand/product awareness and demand that result in sales. ThisRead more
Digital Marketing ManagerVP Racing FuelsCharlotte, NC
Title: DIGITAL MARKETING MANAGER Department: MARKETING Reports to: VICE PRESIDENT OF MARKETING     POSITION SUMMARY You will plan, execute, and optimize digital marketing campaigns toRead more
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