Hillary Kerr and Katherine Power founded the brand in 2006. Headquartered in Los Angeles, Who What Wear also has offices in London, New York City, and Minneapolis, and has Greycroft Partners, Amazon, BDMI, WndrCo, and others as key investors. They aim to manage work-life balance with unlimited time off, summer Fridays, paid holidays, paid winter break, flexible work schedules. Employees enjoy 85-100% Company-paid medical, dental & vision insurance in addition to short- and long-term disability coverage and life insurance. They provide a company-sponsored 401(k) plan. They also offer bonus eligibility for all employees, Healthy bottomless snacks, and an outdoor workspace. They endeavor to provide a supportive, resourceful, creative, determined, and solutions-oriented working environment. They have the privilege of being recognized for Best CEO, Top Company Culture, and Diversity. The company has been named as the Best Place to Work by BuiltInLA and as a Top-Paying Company among its local peers.