Colangelo

Colangelo is a group of Brand Behaviorists who are passionate about their work. Through Brand Attachment, it uses non-traditional research, purposeful design to establish science-based brands and occasion-based consumer marketing. It explores human behaviors and economic opportunities using established science. The unique method enables to emotionally connect people to companies, resulting in a lifelong commitment. Brand attachment has been shown to save brands in perilous situations. Colangelo identifies the key to success by analyzing brand behavior and connecting it to the proper human behavior, whether a brand is struggling to find its place in a shifting category, losing share, in need of modernization in a changing marketplace or simply being launched.