As Content Strategists, we develop and deploy content strategies to catch the target audience’s eye. Therefore, we have techniques to know our potential and existing clients’ cravings and pain points. Our strategies are designed to generate more earnings and accelerate business growth. We bring original and innovative ideas to the table, partly as a result of a creative mindset, and partly as a result of having deep insights. Working as Content Strategists means building brand loyalty - this is the broad objective or our role. Moreover, we are prepared for complying visual content that supports written content. And a strong background or solid knowledge of social media content strategies is inevitable to do our job successfully.
Regarding the team, we collaborate with the marketing department, and report to the Marketing Director, Brand Director, or other individuals in management. Some of us liaise with Business Coaches and Social Media Coaches.
Core tasks:
- identifying content gaps, together with issues and their resolution
- analyze engagement results
- monitor competitor’s activity
- analyzing market trends
- conducting content audits
- assigning tasks to content writers and editors
- analyzing consumer needs
- managing editorial schedules
- building style guides that represent the brand’s vision and mission