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Salary and Benefits

Content Strategist
$52K-$64K / yr. (est.)
$58,479 / year
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Content Strategist

What does a Content Strategist do?

As Content Strategists, we develop and deploy content strategies to catch the target audience’s eye. Therefore, we have techniques to know our potential and existing clients’ cravings and pain points. Our strategies are designed to generate more earnings and accelerate business growth. We bring original and innovative ideas to the table, partly as a result of a creative mindset, and partly as a result of having deep insights. Working as Content Strategists means building brand loyalty - this is the broad objective or our role. Moreover, we are prepared for complying visual content that supports written content. And a strong background or solid knowledge of social media content strategies is inevitable to do our job successfully.

Regarding the team, we collaborate with the marketing department, and report to the Marketing Director, Brand Director, or other individuals in management. Some of us liaise with Business Coaches and Social Media Coaches.

Core tasks:

  • identifying content gaps, together with issues and their resolution
  • analyze engagement results
  • monitor competitor’s activity
  • analyzing market trends
  • conducting content audits
  • assigning tasks to content writers and editors
  • analyzing consumer needs
  • managing editorial schedules
  • building style guides that represent the brand’s vision and mission


How Many Years of Experience Do Professionals Need Before Becoming Content Strategist?
On average, people work 7+ years in other positions prior to becoming a Content Strategist.
Social Media ManagerSan Francisco, CA - 11 months ago
Can't deny the journey makes us better professionals. So, maybe it's worth the wait after all! 🙌
CopywriterNew York City, NY - 11 months ago
7+ years? Seriously? That's way too long. Who has that kind of patience?
How Long Do Content Strategist Employees Typically Stay in Their Roles?
On average, Content Strategists works in this position for 1-3 years across multiple employers.
UX DesignerSeattle, WA - 10 months ago
Hold on, is this infographic implying that Content Strategists are job hoppers? 🤔 That's quite the assumption, not everyone wants to stay stuck in one place.
Writer - ContractorNew York City, NY - 10 months ago
wow, why hate on us content strategists? at least we give freelance writers like me plenty of opportunities and options!
What Is the Job Hopper Score for Content Strategist Employees?
Frequent job changes in Content Strategist, indicating a willingness to change companies and roles more frequently.
Graphic DesignerAustin, TX - 10 months ago
i'm all for exploring different opportunities, but an inconsistent career path can sometimes be a red flag. it shows a lack of commitment. 🤔
HR ManagerMiami, FL - 10 months ago
In my experience as an HR Manager, job hoppers often lack loyalty and may struggle with adapting to company cultures. It's about commitment, people! 💼

Career path

Path to job

Discover a Content Strategist's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Content Strategist typically studied at.
New York University
Northwestern University

Path after job



What Is the Age and Gender Ratio of Content Strategist Employees?
Gender ratio in Content Strategist position: 0.461538461538462 Male and 0.538461538461538 Female. Age ratio in Content Strategist position: 16-20: 3%, 21-30: 60%, 31-40: 25%, 41-50: 9%, 51-60: 3%, 60+: 0%. Content Strategist position is predominantly female (53.8%) with the largest age group being 21-30 years old, followed by 31-40 years old.
Content StrategistPhoenix, AZ - 10 months ago
It's sad to see the lack of diversity in age groups. We need more representation across all generations! 😢
Content StrategistSeattle, WA - 10 months ago
I love that Content Strategist is a predominantly female-driven position! Women rock! 💪


Who Are the Top Employers for Content Strategist?
Top employers of Content Strategist position: Facebook, Google, IBM. People who work in Content Strategist position most typically go on to work for the Facebook.
Content StrategistChicago, IL - 11 months ago
All of you are missing the point! It's not just about the employer, it's about finding the right fit for your skills and goals.
Content StrategistSeattle, WA - 10 months ago
Honestly, anyone obsessed with Chalkboard Emojis should stay away from these tech giants and find more creative opportunities.
What Industries Does Content Strategist Typically Have Experience In?
Industry Background: The most typical industries of Content Strategist: Information Technology, Professional / Scientific / Technical, Manufacturing, Finance & Insurance, Education. Content Strategist employees most likely come from a Information Technology industry background.
Content StrategistChicago, IL - 10 months ago
A Content Strategist should be skilled in data analysis and user behavior, to ensure that the content is reaching the right people.
Content StrategistMiami, FL - 10 months ago
🙄Using emojis in content? That's unprofessional! Content Strategists should focus on creating engaging and informative content, not silly faces.

Find your job as Content Strategist

Discussion about Content Strategist

Want to know more about Content Strategist position?
Share your thoughts and ideas about Content Strategist position with others in our community.
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How is the gender diversity among people working as a Content Strategist?
Isabella Holmes3 years ago
55% are women in this profession.
How old are people who work as a Content Strategist?
Sophie Hayes3 years ago
The typical age is 30 for a Content Strategist.
How many years of experience do you usually have as a Content Strategist?
Isabella Holmes3 years ago
You should work for 7 years on average to become a Content Strategist.
Which industries does a Content Strategist typically work in?
Isabella Holmes3 years ago
Information is the most probable for a Content Strategist to work in.
Is it encouraged to have a degree as a Content Strategist?
Benjamin Gardner3 years ago
Bachelor of Arts degree is the typical for a Content Strategist
Which company are you working for as a Content Strategist?
Isabella Holmes3 years ago
Facebook, Google and IBM employs the most people in the Content Strategist role.
How long do you usually work as a Content Strategist before changing to another position?
Liam Brown3 years ago
You should work for 2 years before considering changing to another role.
Is it frequent for people to switch companies and still work as a Content Strategist?
Sophie Hayes3 years ago
It’s likely to work for multiple companies while holding the same title.
What do people usually work as before switching to Content Strategist?
Benjamin Gardner3 years ago
Typical prior positions for a Content Strategist are Copywriter, Editor or Writer
What are the typical next steps for someone working as a Content Strategist?
Isabella Holmes3 years ago
Copywriter, Director of Content or Editor are good next steps for a Content Strategist
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