As Copywriters, we are responsible for writing engaging content for brand promotion and advertisement. It is our job to conduct research before composing content that will be used in creating a reputed brand image. We are responsible for coordinating with creative team in successful working of marketing campaigns. By writing clear, attractive and concise copy, we provide value to customers. We utilize different aspects of a brand to present it effectively in front of a large audience. In this way, we convert audience into customers. It is our prime duty to design written material for effective marketing and advertising campaigns. We produce content that is free of any errors and complies to company's quality and design standards.
Core tasks:
- create engaging and error free content for use in marketing and advertising campaigns
- coordinate with marketing and advertising personnel to establish and complete effective marketing campaigns
- conduct brief research and interviews to gather vital information for writing attractive copy
- ensure adherence of composed content to company's design guidelines