Job Description

Major Responsibilities

Manage the Auro Hotels’ brand and reputation with all stakeholders.
Ensure that all stakeholders view the organization favorably.
Ensures that each Guest receives outstanding Guest Service by providing a Guest friendly environment which includes greeting and acknowledging every Guest, maintaining outstanding standards, solid product knowledge and all other components of Guest Service.
Empowered to guarantee total guest satisfaction, display hospitality and professionalism to our guests at all times, take pride in representing AURO Hotels professionally with our guests and assuring that all transactions with guests are handled in a legal and ethical manner.

Understands and apply all property safety and security procedures to maintain a secure and safe environment for associates and guests at all times. In the event of an accident or emergency, gets medical attention if necessary and contacts the GM or Human Resources immediately.
Maintains a favorable working relationship with all company associates to foster and promote a positive working environment.

Essential Job Functions

External Communication Objectives:

Collaborate with ownership and senior leaders to manage all company media relations and maximize media opportunities
Develop strong relationships with media representatives within company footprint and within industry as a whole
Respond and serve as a primary contact and spokesperson of Auro Hotels for all media inquiries

Contact members of the media to set up interviews with company representatives as needed
Promote company presence on radio, TV, streaming/web, and social media outlets. Work with appropriate Public Relations Agencies as needed
Create and launch press releases and/or marketing campaigns developed with support of internal and external teams or resources
Review all media or public speaking/presence opportunities for the CEO and evaluate professional and personal impact, making recommendations for participation

Internal Communication Objectives:

Drive corporate strategy and message development, pitch, and announcement strategies through collaboration with senior leaders
Determine communications strategy with input from owners and senior leadership and execute objectives throughout the organization
Develop communication strategies for delivery of corporate culture and business strategy to all stakeholders
Develop internal communications and publications such as newsletters, releases, email announcements, planned publications, social media, intranet, videos, special projects and assignments.

Other Duties and Responsibilities

Complies with Company Standards of Service as outlined for AURO Hotels.
Projects a favorable image of AURO Hotels to the public at all times.

Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position.

Treats guests, vendors, customers and co-workers with professionalism and respect at all times.
Completes Departmental, AURO Hotels and Brand standards training as assigned.
Maintains a clean and neat appearance at all times.
Must be able to work flexible work hours/schedule including evenings, weekends and holidays.
Nothing in this job description restricts management’s right to assign or reassign duties, work hours and/or responsibilities for this job at any time.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience/Education

Bachelor's degree from a four-year College or University; excellent written and verbal communication skills; a minimum of 5 years of Public Relations and /or Communications Director experience; hospitality or restaurant experience highly recommended.

Certificates & Licenses

Valid State Driver’s License (anyone driving a Company vehicle or required to drive as a part of their job); Others required by Brand Standard and/or State Law.

Computer Skills

As required by Brand Standard and Company standards

Language Ability

Ability to speak effectively with customers and/or associates. Ability to write clearly and legibly.

Math Ability

Able to perform basic math problems.

Work Environment

The work environment characteristics described here are representative of those an associate may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work for this position is usually performed in a climate-controlled environment. However, the associate may be required to work outside in extreme heat, cold, rain, wind or inclement weather as the demands of the position so dictate.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the associate is occasionally required to work with hands and arms and lift up to 40 pounds. The associate is frequently required to talk and/or hear and frequently required to walk. The associate is constantly required to use their vision to perform an activity such as but not limited to: preparing and analyzing data and figures, viewing a computer terminal, and extensive reading. The associate is constantly required to sit, sometimes for several hours at a time, and use their hands and fingers to operate a computer.

This job was posted on Wed Jul 14 2021 and expired on Tue Aug 03 2021.

Minimum $10K /yr

$65K /yr Average

Maximum $214K /yr

Tasks

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Write press releases or other media communications to promote clients.

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Coach client representatives in effective communication with the public or with employees.

Update and maintain content posted on the Web.

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Coordinate public responses to environmental management incidents or conflicts.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.

Prepare or deliver speeches to further public relations objectives.

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Develop marketing campaigns for environmental technologies or services.

Purchase advertising space or time as required to promote client's product or agenda.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.