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3.8
4 ratings
4.3
Salary & Benefits
4.3
Professional growth
3.5
Work-Life balance
3.3
Recognition & Support
3.8
Culture & Values
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Based in Calgary, Alberta, Critical Mass is a digital marketing and experience design agency with a dedicated focus on the customers. Established in 1996, the company has steadily grown and expanded into a group of more than 950 people working in 11 facilities and offices spread across the continents of North America, Latin America, Asia, Europe, and South America. Some of the categories in which the company provides solutions include Strategy Consulting, Experience Design, Implementation, Marketing Science, and Marketing Communications. The company has been recognized as a leader in digital experience design the agency rankings from Advertising Age, Warc 100, Gartner, and more. Critical Mass is a part of the DAS Group of Companies. The company operates on a mission is to generate experiences that improve the lives of the customers. Across various domains of digital marketing, IT, software, and more, the company advertises job vacancies on its official website.

Company - Private
$100M to $500M
Medium
Multiple locations
Advertising / PR Agencies, Consumer Research Firms
1996
Dianne Wilkins

Departments

What departments Critical Mass employees work at?
DepartmentsRatio
Arts / Entertainment / Media41.8%
other occupation38.9%
Computer / IT19.3%
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Similar companies

See what companies are similar to Critical Mass
Amazon
Advertising
Large size
Critical Mass Global
Consulting Companies
Small size
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Team

Professional experience

Professional Growth

How many years of experience do Critical Mass employees have before joining?
Years of experience at Critical Mass: Newcomers: 20%, Experiencers: 21%, Experts: 23%, Veterans: 36%. Critical Mass employees have 8+ years experience on average before joining.
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Professional Growth

Where did Critical Mass employees work before joining?
Where they've worked before Critical Mass: AKQA, Digitas, General Assembly. Typical Critical Mass employees have worked at AKQA.
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AKQA
Digitas
General Assembly

Professional Growth

What industries did Critical Mass employees work in previously?
Industry Background: The most typical industries of Critical Mass: Advertising / PR Agencies, Consumer Research Firms, Paper & Print Manufacturers, Computer Systems Design Companies, Design Firms. Critical Mass employees most likely come from a Advertising / PR Agencies industry background.
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Professional Growth

Where did Critical Mass employees work before joining?
Past employers' size at Critical Mass: Small: 50%, Medium: 16%, Large: 34%. Most Critical Mass employees have previously worked at small companies.
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Educational background

Educational background

What did employees at Critical Mass study?
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Top educational institutions

Where did employees at Critical Mass study?
Columbia College Chicago
DePaul University
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Employee data

Professional Growth

How long do people stay in a role at Critical Mass?
Time employed at Critical Mass: <1: 25%, 1-3: 53%, 4-8: 13%, 9-13: 7%, 14-20: 2%, 20+: 0%. Most Critical Mass employees stay with the company for 1-3 years which is the same as the industry average.
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Culture & Values

How does Critical Mass rank for age & gender diversity?
Gender ratio at Critical Mass: 56.7% Male and 43.3% Female. Age ratio at Critical Mass: 16-20: 0%, 21-30: 45%, 31-40: 45%, 41-50: 7%, 51-60: 2%, 60+: 1%. Critical Mass rates - 2.7% less female than the industry average. Most Critical Mass employees are 21-30, which is below the industry median age range.
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Professional Growth

What are the top roles at Critical Mass?
Top roles of Critical Mass: Designer, Producer, UX Designer, Art Director, Creative Director. The top role at Critical Mass is Designer.
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Designer
Producer
UX Designer
Art Director
Creative Director

Career advancement

Professional Growth

How does Critical Mass rank for career advancement?
Career advancement at Critical Mass: high. Critical Mass ranks high for career advancement which is above the industry average.
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Professional Growth

What companies do Critical Mass employees go on to work at?
Future employers of Critical Mass: Apple, Braintree, Fjord Inc, Google, Huge. People who work at Critical Mass most typically go on to work for the Apple.
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Apple
Braintree
Fjord Inc
Google
Huge