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Based in Calgary, Alberta, Critical Mass is a digital marketing and experience design agency with a dedicated focus on the customers. Established in 1996, the company has steadily grown and expanded into a group of more than 950 people working in 11 facilities and offices spread across the continents of North America, Latin America, Asia, Europe, and South America. Some of the categories in which the company provides solutions include Strategy Consulting, Experience Design, Implementation, Marketing Science, and Marketing Communications. The company has been recognized as a leader in digital experience design the agency rankings from Advertising Age, Warc 100, Gartner, and more. Critical Mass is a part of the DAS Group of Companies. The company operates on a mission is to generate experiences that improve the lives of the customers. Across various domains of digital marketing, IT, software, and more, the company advertises job vacancies on its official website.
Departments
What departments Critical Mass employees work at?
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Team
Professional experience
Professional Growth
How many years of experience do Critical Mass employees have before joining?
Years of experience at Critical Mass: Newcomers: 20%, Experiencers: 21%, Experts: 23%, Veterans: 36%. Critical Mass employees have 8+ years experience on average before joining.
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Professional Growth
Where did Critical Mass employees work before joining?
Where they've worked before Critical Mass: AKQA, Digitas, General Assembly. Typical Critical Mass employees have worked at AKQA.
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AKQA
Digitas
General Assembly
Professional Growth
What industries did Critical Mass employees work in previously?
Industry Background: The most typical industries of Critical Mass: Advertising / PR Agencies, Consumer Research Firms, Paper & Print Manufacturers, Computer Systems Design Companies, Design Firms. Critical Mass employees most likely come from a Advertising / PR Agencies industry background.
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Professional Growth
Where did Critical Mass employees work before joining?
Past employers' size at Critical Mass: Small: 50%, Medium: 16%, Large: 34%. Most Critical Mass employees have previously worked at small companies.
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Educational background
Educational background
What did employees at Critical Mass study?
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Top educational institutions
Where did employees at Critical Mass study?
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Employee data
Professional Growth
How long do people stay in a role at Critical Mass?
Time employed at Critical Mass: <1: 25%, 1-3: 53%, 4-8: 13%, 9-13: 7%, 14-20: 2%, 20+: 0%. Most Critical Mass employees stay with the company for 1-3 years which is the same as the industry average.
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Culture & Values
How does Critical Mass rank for age & gender diversity?
Gender ratio at Critical Mass: 56.7% Male and 43.3% Female. Age ratio at Critical Mass: 16-20: 0%, 21-30: 45%, 31-40: 45%, 41-50: 7%, 51-60: 2%, 60+: 1%. Critical Mass rates - 2.7% less female than the industry average. Most Critical Mass employees are 21-30, which is below the industry median age range.
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Professional Growth
What are the top roles at Critical Mass?
Top roles of Critical Mass: Designer, Producer, UX Designer, Art Director, Creative Director. The top role at Critical Mass is Designer.
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Designer
Producer
UX Designer
Art Director
Creative Director
Career advancement
Professional Growth
How does Critical Mass rank for career advancement?
Career advancement at Critical Mass: high. Critical Mass ranks high for career advancement which is above the industry average.
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Professional Growth
What companies do Critical Mass employees go on to work at?
Future employers of Critical Mass: Apple, Braintree, Fjord Inc, Google, Huge. People who work at Critical Mass most typically go on to work for the Apple.
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Apple
Braintree
Fjord Inc
Google
Huge
Find your job at Critical Mass
New York, NY
about $220K / yr.
As a Group Creative Director, you are a strong creative voice of the agency and holistically lead large teams to creative excellence, account growth, project delivery and talent development. You are a master storyteller – knowing what sells, showing what d
Los Angeles, CA
about $140K / yr.
As an Account Director, you expertly manage and grow client relationships. Clients describe you as an expert and trusted advisor—and you use engaging leadership to develop those senior level client relationships. Overall profitability of the business and c
Chicago, IL
$93K-$113K / yr. (est.)
We’re seeking an inspired, motivated, and experienced Content Author Lead to join our team. The Content Author Lead is responsible for leading a team of content authors to design pages using templates and components, working with the development team to op
New York, NY
$76K-$92K / yr. (est.)
This role is in the organization to lead the Programmatic planning within Videomanagement and execution of the client’s media strategy in order to maximize client business/marketing objectives.The core expectation of this role is to collaborate with Market
New York, NY
about $150K / yr.
As a Business Development Director at CM, you’re an entrepreneurial self-starter. In addition to strong interpersonal and communication skills, you’ve got solid experience in guiding the development of complex new business strategies for Fortune 1000 clien
Cupertino, CA
$113K-$138K / yr. (est.)
The Contract Art Director is responsible for conceptual development and the execution of creative deliverables. These responsibilities include creating and communicating concepts, implementing marketing strategies and developing interactive design solution
New York, NY
about $155K / yr.
As a Marketing Science Director, your curiosity never ends. You’re a rock star in all aspects of empirical practice to use your extensive experience as a client consultant to be a subject matter expert. Collaborating with multidisciplinary teams, you ident
Los Angeles, CA
about $130K / yr.
As an Associate Creative Director, you bring a creative voice with strategic thinking to projects. You have a diverse array of experiences to bring to the role—from conceptual development to client relations to the execution of creative deliverables. Creat
New York, NY
about $170K / yr.
Critical Mass offers deep expertise across the entire customer journey, including communications, commerce, CX, data, production, paid media, social, and technology. As a Connections Planning Director, your role is to identify where, when, and how to conne
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Discussion about Critical Mass
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When was Critical Mass established?
Liam Brown3 years ago
1996.
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What’s the gender distribution at Critical Mass?
Isabella Holmes3 years ago
43.3% female, 56.7% male.
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What industry is Critical Mass in?
Benjamin Gardner3 years ago
Marketing/Advertising/PR.
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Where is Critical Mass’s HQ?
Benjamin Gardner3 years ago
Calgary, AB (Canada).
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What’s Critical Mass’s yearly revenue?
Isabella Holmes3 years ago
$100m to $500m
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Who is the CEO of Critical Mass?
Isabella Holmes3 years ago
Dianne Wilkins.
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How long do people usually work for Critical Mass?
Isabella Holmes3 years ago
1-3 year(s).
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what kind of companies did Critical Mass employees work for?
Sophie Hayes3 years ago
Small companies before Critical Mass.
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what are the chances of career advancement at Critical Mass?
Liam Brown3 years ago
high.
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who are employees usually hired by after leaving Critical Mass?
Benjamin Gardner3 years ago
Apple, Braintree, Fjord Inc, Freelance, Google, Huge, SapientRazorfish, We Are Unlimited.
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Where did employees work before joining Critical Mass?
Benjamin Gardner3 years ago
AKQA, Digitas, General Assembly, Huge, Ogilvy, SapientRazorfish, Self Employed, Zócalo Group.
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What’s the average age at Critical Mass?
Isabella Holmes3 years ago
21-30, 31-40.
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Where did most of Critical Mass employees go to school?
Isabella Holmes3 years ago
Columbia College Chicago, DePaul University, General Assembly, School of Visual Arts, University of Illinois at Urbana-Champaign.
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What’s Critical Mass’s business mission statement?
Sophie Hayes3 years ago
"Our mission is to create experiences that improve customers’ lives. For nearly two decades, Critical Mass has been designing meaningful customer experiences in the digital space that transform our clients’ businesses through interactions that are convenient, useful, simple and entertaining.".
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Starting a new role can be a bit of scary tbh but i found it's not like that here bcz you get honest feedack, ask stupid questions, no one is judging here . Even the mentorship really shows you the ropes of industry 🙏
9 months ago
Yeah, it's definitely not your typical cutthroat workplace
9 months ago
I've found it's all about collaboration and lifting each other up here. 🤝
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Hey - What's your experience about Trailhead Zine ?
8 months ago
If ur interested in Critical Mass, you should check out Trailhead Zine. It’s a zine that features their work and culture
8 months ago
it's a must-read for anyone who loves digital design and marketing😎
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Hey, everyone! Working at CM is so much fun tbh! If ur looking for a workplace that's both challenging and exciting, then this is the place to be! 😁
9 months ago
I've been considering applying here. What do you think are the top qualities that cm looks for in an employee? 🤔
9 months ago
TBH, I'm not a huge fan of the management here. They can be pretty tough on us sometimes 😕
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What are the designations of ppl working here?? 🧐
9 months ago
They've a lot of different roles, but they’re all about digital experience design and marketing
9 months ago
I’m a copywriter and I work with some amazing storytellers and researchers
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I've noticed that whenever a paerson joins CM they celebrate them for their welcome 😎
8 months ago
It’s true, they celebrate every new hire. They also have a lot of fun events and perks for employees
8 months ago
They do that for everyone? I thought it was just me 😅
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CM isn't just a workplace, it's a family! Everyone here is super supportive and always willing to lend a helping hand. We work hard, but we also know how to have fun! 🎉
8 months ago
That's amazing to hear! Do you guys have any company events or team-building activities? 🤗
8 months ago
I have to admit, the pay here isn't the greatest. But the benefits and work-life balance definitely make up for it! 😊
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Here office culture even while working remotely is fantastic here. You will also get some of the persk here like ; employee recognition via spot bonuses, shoutouts, and anniversary bonuses 🥰
9 months ago
Even though we're remote, the office culture is still going strong
9 months ago
WHew, working from home can be tough, but the team here makes it feel like we're all in the same place!
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I'm just to do with my 12 wks trailhead program as a content author & i've heard u get a chance to permanent employment leading thru this program...hope it works for me🙏
8 months ago
They have a lot of support and mentorship for newbies. Hope u get the job!
8 months ago
Kudos to u, trailhead is an amazing program🙌
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How amazing is that the company you work in hires you anywhere in the world whether freelance or full time ...Everybody must try CM 🤩
8 months ago
So true!! They have a lot of opportunities for learning and growth. Plus, they have offices all over the world, so you can work from anywhere...
7 months ago
the good thing is they also have a flexible work policy, so you can work remotely or in the office 💯
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Any idea what questions can B asked during interview here....I'm a bit nervous to apply for this industry recognized company tbh 🙆
8 months ago
Do your homework and research their work b4 the interview 📚
8 months ago
I heard they have a pretty tough interview process. They’ll ask u to do a case study or a design challenge on the spot..
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What beenfits they offer to their employees except remote working🙆
8 months ago
Well, remote working is a big benefit in itself, but they also have a fun and supportive culture. They organize virtual happy hours, trivia nights, and wellness challenges 🎉
8 months ago
the best benefit is working with ppl there😊
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Are you someone who loves to work with cutting-edge technology? Then CM is definitely the place for you! Our team is constantly pushing the boundaries of what's possible and creating innovative solutions that change people's lives! 💻
9 months ago
Honestly, the workload can be a bit overwhelming at times. But if you're up for the challenge, then you'll definitely thrive here! ✅
9 months ago
That sounds awesome! Do you need to have a technical background to work here? 🤔
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What is "TRAILHEAD" ?? i just heard about it..
9 months ago
Hey - You can try this program as summer program 2023 is just to open and you can come here as YOU ARE... :)
8 months ago
they offer student internships as well as assocate positions thu this..
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They provide you educational resources like Udemy online courses, discipline - specific workshops, & speaker sessions hosted by CM leadership🤞 So why fake it till you make it when you can learn it ?
8 months ago
The workshops are also super helpful for staying up to date on industry trends and best practices 🤓
8 months ago
Aw I love the speaker sessions! It's so inspiring to hear from CM's leadership team...🤩
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I just explored their career website but ugh,,,, there's no role available in my area ;/
8 months ago
They have offices all over the world, maybe u can relocate? London, Tokyo, São Paulo sounds exciting, ri8?
8 months ago
Aww, that’s unfortunate :(
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We got huge recognition as finalists in FIVE different categories at the 2023 Shorty Awards! Claps for our wonderful teams whose innovation, creative chops, and hard work made this possible 👏
9 months ago
Yay, go CM! You’re killing it in the game
9 months ago
They really knocked it out of the park 🙌
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OMG!! they've worked with some of the bigest brands known to me; City National Bank, Marriott , Directv, Johnson etc 🤩
9 months ago
Woah ..!!It’s amazing how theyve worked with some of the biggest brands
9 months ago
Working with some of the biggest brands is a great opportunity, but it also requires a lot of skills and experience
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I've worked with very good peers here & their design quality is higher than other agencies 🤞
8 months ago
UH, not gonna lie, I've had some issues with communication and project management, but the design work itself is stellar💫
8 months ago
UR so right! It's amazing how this agency attracts such top-notch talent 🌟
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What are their services ???
9 months ago
help clients make the complex simple with their digital experience design skills💞
9 months ago
Amazing digital experiences with the help of live data, human insight, and cultural signals to craft authentic stories..
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OMG!!🤩 I'm so thrilled to know that 1164+ of us are making the complex simple and the rest are there to greet
9 months ago
Cool! You’ve made a smart choice
8 months ago
they really care about their employees and clients 😊
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Isabella Holmes
Career Advocate
Are you and Critical Mass a perfect pairing? Let's explore your common touchpoints.