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Digital Advertising Lead job

451 AgencySuffolk County, MA
451 Agency jobs

Company

Skills

Benefits

Company Description

451 Agency is a Marketing & Advertising agency which was founded in 2004 and headquartered in Boston, MA. They have the vision to close the customer to the small as well as large businesses and brands through their marketing efforts and expertise. To serve the clients they engage their employees in the provision of different special services such as Creative Services, Content Marketing, Event Marketing and Management, Digital Marketing, Event Marketing, Experiential Marketing, and much more. They entice, enthuse, and appreciate the efforts of their employees and award them multitudes of employment benefits such as flexible payment methods, medical insurance, paid time off, and much more. They prefer to entertain creative, proactive, and enthusiastic candidates who can create a rapport with the clients and can give them a robust, workable, and easy solution for the expansion of the businesses. They recruit new employees in different domains such as social medial marketer, video editor, content producer, Digital Marketing & Advertising, and much more. They have 50 to 200 employees. Most of the employees live in the United States and graduate from the University of Massachusetts Boston.

Job Description

Digital Advertising Lead (Search Engine Marketing, Social Media Advertising, Display Advertising), Agency Setting If you have a sharp, strategic mind, great leadership and communication skills and at least three years of Digital Advertising campaign management experience (Search Engine Marketing, Social Media Advertising and Digital Display Advertising), our Digital Advertising Lead position will give you the meaningful and visible role you deserve. You will shape the digital marketing strategies of well-known brands; ensure client programs are effectively executed, monitored and optimized; build positive and consultative client relationships; recognize, pursue and implement opportunities to serve clients with fully integrated programs across agency channels such as Search Engine Optimization (SEO) and Public Relations (PR); and keep our Digital Advertising team at the leading edge of tools and best practices.What are the top five reasons to bring your Digital Advertising career to 451 Marketing?5. We’re THAT good and we’re growing. In 2004, our partners founded 451 Marketing right here in Boston with the ambitious goal of making people fall “crazy-in-love” with brands. We’ve done just that, with a comprehensive blend of services including digital marketing (digital advertising , SEO, online reputation management, social media and content), public relations,, influencer programs, media buying and advertising, creative development and experiential event planning. Today, our staff of 70 serves a diverse and growing roster of regional, national and global clients. Our relentless focus on creative and integrated solutions has helped us win more than 28 industry awards since 2014, including SABRE Award finalist for Boutique Agency of the Year, Social Media Club Awards finalist for Best Agency, and a PubClub Gold Bell Ringer Award for Paid/Earned/Owned Communications.4. We’ll support you in becoming a thought leader. We prioritize staying at the forefront of new developments by supporting our team members’ attendance at conferences and seminars. We’ll also encourage you to grow as a thought leader in digital advertising, sharing your knowledge via Twitter, 451’s blog or industry organizations and forums. Beyond that, our monthly digital learning sessions will expose you to innovative, multi-channel work being done across the whole agency.3. We’ll give you a path to advance. With a defined career track and a record of promotion from within, there is plenty of opportunity to grow along with us.2. This job comes with both friends and benefits. Along with health care plans (with employer-reimbursed deductibles), a dental plan and 401(k) with company match, 451 Marketing offers an array of benefits that show our appreciation for a job well done. Some of our most beloved perks include pizza Fridays, a smoothie bar, bottomless snacks, a dog-friendly office and our summer Fridays program (up to two Fridays off from June thru August that do not count against your annual PTO accrual).1. Unlike your significant other, we think it’s super sexy that you can pack intrigue and a CTA into 70 characters and mine an SQR report like a PPC hero.What will you be doing as a Digital Advertising Lead?· Meet with clients to determine their objectives and goals for SEM, Social Advertising and Digital Display Advertising campaigns· Collaborate to develop the most effective and cost-efficient digital ad strategy based upon those objectives, making recommendations of ways to meet and exceed client goals· Work with 451 colleagues to integrate digital advertising campaigns across multiple agency channels such as SEO and PR· Provide hands-on oversight of team members as they plan, build and execute integrated digital advertising campaigns across multiple channels, including account setup, strategy development, organization and management· Manage ongoing optimization efforts, including overseeing daily management of IOs and campaign budgets, on-site conversion actions, ad creative, bid management and negative keyword strategies· Oversee tracking and reporting on campaign results and perform ad hoc data analysis· Stay informed about industry trends and best practices and understand how they can be applied to accounts· Mentor junior staff members and provide education as needed· Manage existing vendor relationships and research new vendors to help achieve client goals· Regularly meet with clients to keep them updated on account performance and proactively ensure goals are being metWhat are our requirements for the ideal Digital Advertising Lead candidate?· Deep knowledge of digital advertising opportunities across SEM, Social Advertising and Digital Display Advertising, particularly Google AdWords and Facebook· Comprehensive campaign management experience and deep understanding of:· Setting up digital ad accounts from scratch· Strengths and weaknesses of various targeting methods ranging from keywords to demographics to remarketing, and everything in between· Working with clients to identify Key Performance Indicators (KPIs) and strategically executing to meet those goals· Ability and desire to own customer relationships and success, lead teams, share knowledge and mentor colleagues· Advanced reporting skills, including proficiency with Excel· Ability to identify trends and determine key findings and insights through data analysis· Excellent communication and presentation skills· Ongoing motivation to learn and stay at the forefront of a field that is always changingEven better (but not required), you are Google AdWords and Google Analytics certified and possess:· Advanced AdWords and Bing Editor skills· Google Tag Manager experience· Experience with Paid Search Platforms like Marin, Kenshoo, DS3· Working knowledge of display networks and programmatic advertising· Intermediate understanding of HTML, CSS and JavaScript 451 Agency is committed to the principle of equal employment opportunity and to the values of diversity, respect and open mindedness that are the foundation of our creativity and teamwork.Under no circumstances will 451 Agency discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law. All applicants for employment and employees are reviewed on their individual qualifications for a position.Applicants, as well as position incumbents, who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.

TASKS

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Assist with annual budget development.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Health InsuranceVacation & Paid Time Off
Dental Insurance
401K Plan

451 Agency

Type

Company - Private

Size

Small

Location

Boston, MA,

Industry

Marketing/Advertising/PR

Founded

2004

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Senior Media Planner451 AgencyBoston, MA
Media Planner/Buyer JDTitle: Senior Media PlannerReports to:?Director of Paid MediaFLSA Status: Exempt We are looking for a Senior Media Planner/Buyer to be a key member of our Performance MarketingRead more
Senior Media Planner - Boston451 AgencyDorchester Center, MA
Media Planner/Buyer JDTitle: Senior Media PlannerReports to:Director of Paid MediaFLSA Status: Exempt We are looking for a Senior Media Planner/Buyer to be a key member of our Performance MarketingRead more
Senior Media Planner451 AgencySuffolk County, MA
Media Planner/Buyer JDTitle: Senior Media PlannerReports to: Director of Paid MediaFLSA Status: Exempt We are looking for a Senior Media Planner/Buyer to be a key member of our Performance MarketingRead more
Digital Advertising Lead451 AgencyBoston, MA
Digital Advertising Lead (Search Engine Marketing, Social Media Advertising, Display Advertising), Agency Setting If you have a sharp, strategic mind, great leadership and communication skills and atRead more
Digital Advertising Lead451 AgencySuffolk County, MA
Digital Advertising Lead (Search Engine Marketing, Social Media Advertising, Display Advertising), Agency Setting If you have a sharp, strategic mind, great leadership and communication skills and atRead more
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