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Digital Advertising Specialist job

451 AgencyDorchester Center, MA
451 Agency jobs


Company Description

451 Agency is a Marketing & Advertising agency which was founded in 2004 and headquartered in Boston, MA. They have the vision to close the customer to the small as well as large businesses and brands through their marketing efforts and expertise. To serve the clients they engage their employees in the provision of different special services such as Creative Services, Content Marketing, Event Marketing and Management, Digital Marketing, Event Marketing, Experiential Marketing, and much more. They entice, enthuse, and appreciate the efforts of their employees and award them multitudes of employment benefits such as flexible payment methods, medical insurance, paid time off, and much more. They prefer to entertain creative, proactive, and enthusiastic candidates who can create a rapport with the clients and can give them a robust, workable, and easy solution for the expansion of the businesses. They recruit new employees in different domains such as social medial marketer, video editor, content producer, Digital Marketing & Advertising, and much more. They have 50 to 200 employees. Most of the employees live in the United States and graduate from the University of Massachusetts Boston.

Job Description

Digital Advertising Specialist(Search Engine Marketing, Social Media Advertising, Display Advertising),Agency Setting From driving e-commerce and lead generation to furthering customer affinity and engagement, 451 Agency meets customer goals with digital advertising campaigns that selectively leverage every kind of paid search tool, from SEM (Google Adwords, Bing Ads, Yahoo: Search Ads) to Social Media Advertising (Twitter, Facebook, LinkedIn, YouTube, etc.) to Digital Display Ads. If you have solid experience managing Paid Search/Pay Per Click campaigns for SEM or Social Advertising and are ready to build on those skills, our Digital Advertising Specialist role is for you. Well broaden your knowledge to other tools and platforms; deepen your already strong understanding of targeting and optimization strategies; and, as your expertise grows, give you greater visibility with clients and a larger role in strategy development. You will also be expected to share your knowledge through the mentoring of entry-level team members. What are the top five reasons to bring your Digital Advertising career to 451 AgencyWere THAT good and were growing.In 2004, our partners founded 451 Agency right here in Boston with the ambitious goal of making people fall crazy-in-love with brands. Weve done just that, with a comprehensive blend of services including digital marketing (digital advertising, SEO, online reputation management, social media and content), public relations, influencer programs, media buying and advertising, creative development and experiential event planning. Today, our staff of 70+ serves a diverse and growing roster of regional, national and global clients. Our relentless focus on creative and integrated solutions has helped us win more than 28 industry awards since 2014, including SABRE Award finalist for Boutique Agency of the Year, Social Media Club Awards finalist for Best Agency, and a PubClub Gold Bell Ringer Award for Paid/Earned/Owned Communications.Well broaden your horizons.The Digital Advertising field is adding new tools at a rapid pace and that means your skills will be constantly evolving. We prioritize staying at the forefront of new developments by supporting our team members attendance at conferences and seminars. Beyond that, our monthly digital learning sessions will expose you to innovative, multi-channel work being done across the whole agency.Well give you a path to advance.With a defined career track and a record of promotion from within, there is plenty of opportunity to grow along with us. What will you be doing as a Digital Advertising SpecialistDevelop the most strategic, effective and cost-efficient Search Engine Marketing (SEM), Social Advertising and Digital Display Ad programsAnalyze and optimize targeting/retargeting utilizing advanced skills in keyword research and selection, demographics, contextual and behavioral targetingSet up Pay Per Click (PPC), Cost Per Thousand (CPM) and Cost Per Click/Call (CPC) ads and campaigns, including writing ad copy and selecting landing pagesSet and update budget caps, making sure accounts are pacing properly based on predetermined spendsReview accounts pre- and post-launchTrack and report on campaign results and perform ad hoc data analysisOwn ongoing optimization efforts to meet client objectives, including daily management of campaign budgets, on-site conversion actions, ad creative, bid management and negative keyword strategiesReview and analyze competitor sitesProactively provide strategic recommendations applicable to the client's business model and goalsStay informed about industry trends and best practices and understand how they can be applied to accounts What are our requirements for the ideal Digital Advertising Specialist candidateExperience with digital ad accounts such as AdWords, Bing Ads or FacebookPrevious campaign management experience and an understanding of:Setting up AdWords & Facebook accounts from scratchDifferent types of search engine marketing tacticsPPC optimization techniques (ROI / CPA / CPL / Impression Share)Identifying and achieving Key Performance Indicators (KPIs)In-depth understanding of Paid Search campaign management and optimization practices as well as search retargetingExperience with reporting and analytics, including strong skills in ExcelAbility to analyze data and results, identifying trends and determining key findings and insightsExcellent written and oral communication, presentation and interpersonal skillsOngoing motivation to learn and improve yourself and your approach to Digital AdvertisingEven better (but not required), you are Google AdWords and Google Analytics certified and possess:AdWords and Bing Editor experienceGoogle Tag Manager experienceExperience with Paid Search Platforms like Marin, Kenshoo, DS3Working knowledge of display networks and programmatic advertisingIntermediate understanding of HTML, CSS and JavaScript 451 Agency is committed to the principle of equal employment opportunity and to the values of diversity, respect and open mindedness that are the foundation of our creativity and teamwork.Under no circumstances will 451 Agency discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law. All applicants for employment and employees are reviewed on their individual qualifications for a position.
Associated topics: analyst marketing, b2b, data analyst, market, marketing, marketing coordinator, marketing manager, strategy, sales and marketing, strategist

451 Agency


Company - Private




Boston, MA,





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