Digital Communications Sr. Planner - Pillsbury.com job

General MillsMinneapolis, MN
General Mills jobs
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Digital Communications Sr. Planner - Pillsbury.com
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Minneapolis, MN
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General Mills

Company Description

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.

We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.

Job Description

Food. Purpose. You.

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.


EOE/Minorities/Females/Vets/Disabilities

Overview

This role is responsible for day-to-day management of digital engagement and retention activity, email and database marketing programs, and email newsletter campaigns for Pillsbury.com. Key deliverables include increasing the level of consumer engagement across the database and increasing consumer lifetime value by leveraging the e-mail communication channel. Email deliverability, activation, open rate, interaction rate and satisfaction rate are all key management metrics for this position.

Accountabilities

  • Support the lead Manager in setting the vision and strategy for world-class Owned Media and Publishing efforts
  • Oversee e-mail campaign schedule, design and content flow with cross-functional team
  • Use data warehouse to create targeted and automated (triggered and/or rules-based) programs
  • Leverage site, social, and consumer purchase data to target content in email
  • Develop, execute and analyze engagement and retention programs
  • Lead database hygiene activities
  • Integrate brand messages and news when appropriate to drive incremental product pur Coordinate and manage activity of supporting agency partners
  • Track and analyze email campaign results; share with team via monthly reporting
  • Analyze campaign data to identify marketing opportunities
  • Develop and execute quarterly email test plans to increase open, interaction and satisfaction rates
  • Assist with other traffic driving, acquisition or engagement/retention projects as needed
  • Work closely with Owned Media and Publishing team members to coordinate and align activity
  • Identify, share and apply industry marketing best practices via strong external focus

Qualifications

  • The successful candidate is a highly-motivated marketing professional with a B.S. or B.A. degree in business, marketing or communications and a strong interest in Email/Database Marketing, Loyalty Marketing, or Interactive Marketing.
  • Proven track record managing multiple projects, with 3-5 years of loyalty or email/database marketing experience necessary.
  • This candidate should have the ability to manage multiple projects and exhibit exceptional organization, project management and communication skills chases.
  • Understand and leverage email service provider resources, capability and systems

CB1

This job was posted on Thu Nov 16 2017 and expired on Sat Dec 16 2017.
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