Digital Communications Sr. Planner - Pillsbury.com job

General MillsMinneapolis, MN
General Mills jobs
137
Digital Communications Sr. Planner - Pillsbury.com
Jobs
228
Jobs in
Minneapolis, MN
16
Jobs at
General Mills

Company

Skills

Company Description

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.

We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.

Job Description

Food. Purpose. You.

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.


EOE/Minorities/Females/Vets/Disabilities

Overview

This role is responsible for day-to-day management of digital engagement and retention activity, email and database marketing programs, and email newsletter campaigns for Pillsbury.com. Key deliverables include increasing the level of consumer engagement across the database and increasing consumer lifetime value by leveraging the e-mail communication channel. Email deliverability, activation, open rate, interaction rate and satisfaction rate are all key management metrics for this position.

Accountabilities

  • Support the lead Manager in setting the vision and strategy for world-class Owned Media and Publishing efforts
  • Oversee e-mail campaign schedule, design and content flow with cross-functional team
  • Use data warehouse to create targeted and automated (triggered and/or rules-based) programs
  • Leverage site, social, and consumer purchase data to target content in email
  • Develop, execute and analyze engagement and retention programs
  • Lead database hygiene activities
  • Integrate brand messages and news when appropriate to drive incremental product pur Coordinate and manage activity of supporting agency partners
  • Track and analyze email campaign results; share with team via monthly reporting
  • Analyze campaign data to identify marketing opportunities
  • Develop and execute quarterly email test plans to increase open, interaction and satisfaction rates
  • Assist with other traffic driving, acquisition or engagement/retention projects as needed
  • Work closely with Owned Media and Publishing team members to coordinate and align activity
  • Identify, share and apply industry marketing best practices via strong external focus

Qualifications

  • The successful candidate is a highly-motivated marketing professional with a B.S. or B.A. degree in business, marketing or communications and a strong interest in Email/Database Marketing, Loyalty Marketing, or Interactive Marketing.
  • Proven track record managing multiple projects, with 3-5 years of loyalty or email/database marketing experience necessary.
  • This candidate should have the ability to manage multiple projects and exhibit exceptional organization, project management and communication skills chases.
  • Understand and leverage email service provider resources, capability and systems

CB1

This job was posted on Thu Nov 16 2017 and expired on Sat Dec 16 2017.

TASKS

  • Hold public meetings with government officials, social scientists, lawyers, developers, the public, or special interest groups to formulate, develop, or address issues regarding land use or community plans.
  • Design, promote, or administer government plans or policies affecting land use, zoning, public utilities, community facilities, housing, or transportation.
  • Advise planning officials on project feasibility, cost-effectiveness, regulatory conformance, or possible alternatives.
  • Recommend approval, denial, or conditional approval of proposals.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

General Mills

Description

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie's Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.

We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.
Type

Company - Public (GIS)

Size

10000+ employees

Revenue

$50K to $100K

Location

Minneapolis, MN

Industry

Legal Services

Founded

2006

CEO

Ken Powell

Job Filters

Lab TechnicianGeneral Mills IncGreat Falls, MT
General Mills Operations, Inc. has immediate openings for a part-time Lab Technician General Mills is seeking a Part-time Lab Technician to provide day-to-day Quality Support for the Great Falls Mill, which will include analytical testing, communication...Read more
ManufacturingGeneral MillsReed City, MI
External Company Name: General Mills Services, Inc. External Company URL:...Read more
BilingualGeneral MillsMinneapolis, MN
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and...Read more
LaborerGeneral MillsFridley, MN
External Company Name: General Mills Services, Inc. External Company URL:...Read more
Maintenance MechanicGeneral MillsChanhassen, MN
Food. Purpose. You. We serve the world by making food people love. As one of the world's leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth...Read more

Closed Job Filters

ManagerGeneral MillsAlbuquerque, NM
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies,Read more
Sales RepresentativeGeneral MillsVancouver, WA
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies,Read more
Sales RepresentativeGeneral MillsNorwood, MA
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies,Read more
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies,Read more
Financial Analyst InternGeneral MillsMinneapolis, MN
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies,Read more
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