As digital marketing managers, we create and implement online lead generation initiatives for our organization’s products or services. These may include search engine optimization, paid search, pay-per-click advertising, social media and email campaigns, content marketing, and more. We are responsible for managing performance tracking and analytics for our organization’s online digital activities. We use the insight gained from data to better target prospects and to optimize the overall digital marketing strategy.

Core tasks:

  • creating and implementing digital marketing strategy
  • managing digital marketing campaigns, including budget
  • creating and maintaining performance metrics reports
  • making recommendations for optimization
  • managing analytics
  • keeping up-to-date with digital marketing trends, identifying and securing new opportunities


Years on other jobs

How many years do people usually work on other jobs before becoming a Digital Marketing Manager?
More than 7 years
Years on other jobs
On average, people work more than more than 7 years in other positions prior to becoming a Digital Marketing Manager.

Position lifespan

How long does a Digital Marketing Manager work in this position across multiple employers?
1-3 years
Position lifespan
On average, a Digital Marketing Manager works in this position for 1-3 years across multiple employers.

Job hopper score

How likely is a Digital Marketing Manager to change companies while holding the same title?
Job hopper score
The job hopper score is Medium for a Digital Marketing Manager.

Career path

Path to job

Prior positions

Most people held these titles before becoming a Digital Marketing Manager.
12 %
Marketing Manager
Avg. length of tenure:2 years
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4 %
Digital Marketing Specialist
Avg. length of tenure:2 years
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Fields of study

Discover a Digital Marketing Manager’s areas of knowledge sorted by their majors.

Top educational institutions

Explore the list of higher education institutions that a Digital Marketing Manager typically studied at.
Arizona State University-Tempe
Boston University

Path after job

Subsequent positions

A Digital Marketing Manager typically moves on to these titles.
15 %
Marketing Manager
Avg. length of tenure:2 years
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8 %
Director OF Digital Marketing
Avg. length of tenure:3 years
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Digital Marketing Manager age distribution

Gender ratio

Digital Marketing Manager gender distribution


Top employers

These companies currently have Digital Marketing Manager positions open.
Consulting, Call Centers, Computer Systems Design
Large size
Non Classified
Large size


Check out the different industries a Digital Marketing Manager typically has experience in.
You can browse1,372 open Digital Marketing Manager jobs on our site
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