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Salary and Benefits

Digital Marketing Manager
$55K-$67K / yr. (est.)
$55K
$61,360 / year
$67K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Digital Marketing Manager

What does a Digital Marketing Manager do?

As digital marketing managers, we create and implement online lead generation initiatives for our organization’s products or services. These may include search engine optimization, paid search, pay-per-click advertising, social media and email campaigns, content marketing, and more. We are responsible for managing performance tracking and analytics for our organization’s online digital activities. We use the insight gained from data to better target prospects and to optimize the overall digital marketing strategy.

Core tasks:

  • creating and implementing digital marketing strategy
  • managing digital marketing campaigns, including budget
  • creating and maintaining performance metrics reports
  • making recommendations for optimization
  • managing analytics
  • keeping up-to-date with digital marketing trends, identifying and securing new opportunities

Insights

How Many Years of Experience Do Professionals Need Before Becoming Digital Marketing Manager?
On average, people work 7+ years in other positions prior to becoming a Digital Marketing Manager.
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Web DeveloperNew York City, NY - 8 months ago
Are we talking exclusively about agency experience here? Or does other related experience count too?
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Digital Marketing ManagerSan Francisco, CA - 8 months ago
😠 This requirement is just another example of the industry's obsession with experience over potential.
How Long Do Digital Marketing Manager Employees Typically Stay in Their Roles?
On average, Digital Marketing Managers works in this position for 1-3 years across multiple employers.
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Graphic DesignerChicago, IL - 8 months ago
Seriously? 😤 It takes years of learning and honing our design skills to create impactful visuals. This infographic is misleading!
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Social Media ManagerSan Francisco, CA - 8 months ago
Hey, this is an oversimplification! We Social Media Managers not only manage accounts but also develop strategies to reach target audiences effectively!
What Is the Job Hopper Score for Digital Marketing Manager Employees?
Moderate job changes in Digital Marketing Manager, showing some career movement without excessive turnover.
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Web DeveloperChicago, IL - 8 months ago
Do you think that staying in the same digital marketing manager role for too long risks narrowing your skills and limiting your professional growth? 🤔
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Marketing AssistantMiami, FL - 8 months ago
I've just started as a marketing assistant. Should I focus on gaining more experience in one company or consider job changes to enhance my skills and explore different opportunities? 🤷

Career path

Path to job

Discover a Digital Marketing Manager's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Digital Marketing Manager typically studied at.
Arizona State University-Tempe
Boston University

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Digital Marketing Manager Employees?
Gender ratio in Digital Marketing Manager position: 0.542160897280723 Male and 0.457839102719277 Female. Age ratio in Digital Marketing Manager position: 16-20: 3%, 21-30: 66%, 31-40: 25%, 41-50: 5%, 51-60: 1%, 60+: 0%. Digital Marketing Manager position is predominantly male (54.2%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Digital Marketing ManagerSan Francisco, CA - 8 months ago
As a 51-year-old Digital Marketing Manager, I'm proud to be a part of this industry and prove that age doesn't matter! 💪
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Digital Marketing ManagerMiami, FL - 8 months ago
The youth dominance in this field is worrying. We need to provide more opportunities for older professionals! 🧓

Workplaces

Who Are the Top Employers for Digital Marketing Manager?
Top employers of Digital Marketing Manager position: Accenture, Amazon, Verizon. People who work in Digital Marketing Manager position most typically go on to work for the Accenture.
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Digital Marketing ManagerChicago, IL - 8 months ago
Verizon is great, they offer excellent benefits and work-life balance!
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Digital Marketing ManagerSeattle, WA - 8 months ago
Accenture, Amazon, Verizon — the trifecta of soul-sucking corporate giants. Digital marketers deserve better!
Accenture
Amazon
Verizon
What Industries Does Digital Marketing Manager Typically Have Experience In?
Industry Background: The most typical industries of Digital Marketing Manager: Information Technology, Manufacturing, Retail, Professional / Scientific / Technical, Finance & Insurance. Digital Marketing Manager employees most likely come from a Information Technology industry background.
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Digital Marketing ManagerHouston, TX - 8 months ago
🙄 Why do some people think anyone can do what we do without any expertise? It takes skill, creativity, and a deep understanding of consumer behavior!
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Digital Marketing ManagerMiami, FL - 8 months ago
In my opinion, being a Digital Marketing Manager is all about staying ahead of the trends and experimenting with innovative marketing techniques to stand out in the crowded digital landscape.

Find your job as Digital Marketing Manager

Discussion about Digital Marketing Manager

Want to know more about Digital Marketing Manager position?
Share your thoughts and ideas about Digital Marketing Manager position with others in our community.
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What is the women/men ratio in the job of Digital Marketing Manager?
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Benjamin Gardner3 years ago
The women/men ratio is well balanced.
What is the typical age to work as a Digital Marketing Manager?
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Sophie Hayes3 years ago
29 is the average age of people working as a Digital Marketing Manager.
Is a Digital Marketing Manager considered to be a senior profession?
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Benjamin Gardner3 years ago
7 years of experience is needed on average for a Digital Marketing Manager.
Which industries should a Digital Marketing Manager consider working in?
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Liam Brown3 years ago
Manufacturing is the most frequent for a Digital Marketing Manager.
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6 months ago
Manufacturing is the most frequent for a Digital Marketing Manager.
Speaking of higher education, do I need a degree as a Digital Marketing Manager?
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Isabella Holmes3 years ago
As a Digital Marketing Manager you’ll probably need Bachelor of Arts degree
Which company employs the most people in the Digital Marketing Manager role?
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Sophie Hayes3 years ago
It’s common for a Digital Marketing Manager to work for Accenture, Amazon and Verizon
How long do you usually work as a Digital Marketing Manager before changing to another position?
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Sophie Hayes3 years ago
You should work for 2 years before considering changing to another role.
Is it common for people to switch companies and still work as a Digital Marketing Manager?
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Isabella Holmes3 years ago
A typical Digital Marketing Manager might work for one or two companies.
What occupations do people usually work in before becoming a Digital Marketing Manager?
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Benjamin Gardner3 years ago
Marketing Manager, Digital Marketing Specialist or Marketing Coordinator are the typical prior positions for a Digital Marketing Manager
If I’m working as a Digital Marketing Manager, what next position could I have?
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Liam Brown3 years ago
Working as Digital Marketing Manager consider Marketing Manager, Director OF Digital Marketing or Director OF Marketing as a next step in your career.
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