Digital Marketing Manager job

Job Description

Digital Marketing Manager - to apply for this position click on the link and select Digital Marketing Manager HIRING NOW!

Position Purpose:

The Digital Marketing Manager uses their strong grasp of current marketing tools and strategies and to lead integrated digital marketing initiatives from concept to execution. He/she works as part of a team to service clients digital marketing initiatives including but not limited to campaigns, analyzing data, preparing reports. The position supports the Client Service Team (CST) in responding to client needs and requests.

Department Responsibilities:

• Provide excellent service for our digital clients

• Ensure that the agency delivers solutions that are on-strategy and consistently produce measurable results.

• Manage the growth, financials, profitability, and relationships with the clients

• Develops and maintains strong relationships with our clients maintaining a thorough understanding of their products and brands, and consistently delivering consultative, strategic ideas that drive their business.

• Understand clients brands, market, business, and culture.

• Proactively seek opportunities to grow our client s business organically.

• Collaborate with cross-functional team toward the common goals of growing our business while consistently exceeding our clients expectations.

  Position Responsibilities:

1. Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns

2. Measure and report performance of all digital marketing initiatives, and assess against goals (ROI and KPIs)

3. Identify trends and insights, and optimize spend and performance based on the insights

4. Brainstorm new and creative growth strategies

5. Plan, execute, and measure experiments and conversion tests

6. Collaborate with internal teams to create landing pages and optimize user experience

7. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

8. Understand the customer journey and deliver decision paths to drive results

9. Collaborate with clients and outside vendor partners

10. Evaluate emerging technologies. Provide and consultative and expertize for both internal teams and our clients.

11. Develop productive working relationships internally and externally

12. Support the development and build of strategic digital capabilities presentations

13. Frame key issues facing the client and help develop recommendations to combat these issues

14. Maintain files on all client's activities, their competitors, and their industry

15. Keep informed of relevant issues affecting clients specific industries

16. Become well versed in the content management system for all clients

    Special Considerations: This position requires prolonged periods of sitting, working on a computer; out of town and overnight travel may be required periodically; non-traditional work hours may be required periodically.

    Qualifications:

• Undergraduate degree in marketing or a related field
• 3-5 years working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge/certification in website analytics tools (e.g. Google Analytics, Omniture, WebTrends etc)
• Working knowledge of programmatic ad serving tools
• Experience in setting up and optimizing Google Adwords Camapigns
• Working knowledge of HTML, CSS and Javascript
• Working knowledge of CMS/eCommerce platforms (e.g. Processwire, Drupal, Joomla, Wordpress, Magento, WooCommerce)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent written and oral communication skills
• Excellent presentation development and delivery skills
• Excellent organization and time management skills
• Strong collaborative and teamwork skills
• Strong team leadership skills
• Strong demonstration of all Firm Behaviors as follows:

Company Description

Baliey Brand Consulting is a full service branding agency celebrating its 30 year anniversary in 2015. We are passionate brand architects guided by two core principles: creating an emotional connection with consumers builds brand loyalty; and strong collaboration with our clients is key to building those enduring bonds. Our clients hire us for our strategic insight and creative expertise; they get our hearts and souls for free.