Job DescriptionWe are seeking a Digital Marketing Specialist to join our growing team! You will be responsible for managing and optimizing our digital marketing campaigns and landing pages for lead generation. Do you have a solid understanding of performance marketing, conversion, and online customer acquisition? Medicare Hero is looking for a Digital Marketing Specialist to design, implement and manage day-to-day operations of our customer acquisition and lead generation programs, optimizing our digital marketing campaigns and landing pages to drive revenue for the company. Working as part of our internal marketing team, the successful candidate will deploy a variety of digital advertising tools and tactics across the full spectrum of channels social media ads, mobile, search, display, video, and other emerging platforms to run, track, and optimize acquisition marketing campaigns for each of lead generation campaigns. You will have the chance to learn and work with some of the best online markeing software available.
- Build, run and analyze ongoing A/B tests of ads, web pages, audiences, creative assets, landing pages, etc.
- Continually optimize digital ad performance, testing new opportunities and retiring under performing campaigns on a daily basis.
- Analyze and optimize our email marketing efforts from email capture to drip campaigns to conversion.
- Assist with the planning and analysis of brand and awareness campaigns
- Keep abreast of developments in the performance marketing segment and act as day-to-day manager of mobile ad providers and other service suppliers Qualifications:
- Previous experience managing online marketing campaigns in social media and ppc is preferred
- Experience with word press, website design, and HTML coding.
- Experience creating dashboards and reports to analyze and communicate the effectiveness of marketing programs.
- Strong communication and presentation skills
- Highly motivated with a strong desire to succeed!Company DescriptionMedicare Hero is a insurance agency and lead generation company that was established in 1985 and specializes in using digital marketing to connect with the massive baby boomer generation that are aging into Medicare related insurance products at a rate of over 10,000 per day (over 3.5 million per year). With years of experience generating insurance leads Medicare Hero is growing rapidly in our digital marketing presence and looking to add highly motivated individuals to our marketing team.