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Digital Marketing Specialist job

Confluent HealthLouisville, KY
Confluent Health jobs

Company

Salary

Benefits

Company Description

Capitol PT, part of the Confluent Health Family of Companies, is committed to developing strong independent physical therapists practicing in their local communities, meeting the needs of their friends and families. Our physical therapists have a variety of options to spark their passion for helping patients.

Job Description

Job Description

The Digital Marketing Specialist assists in the administration and production of content for the WordPress websites of 20+ Confluent Health partners. The position works with the marketing team to incorporate digital strategies that drive market share and new customer acquisition. The successful candidate will have an intimate knowledge of social media, an eye for detail, and a passion for healthcare marketing. In addition, this person should have strong writing skills, and a basic familiarity with email and content marketing.

Job Responsibilities/Functions

  • Field social media requests and submissions from Confluent Health partners
  • Create social media graphics for partner requests
  • Maintain best practices and stay up-to-date with social media platform updates
  • Monitor brands and major keywords using social listening
  • Utilize a variety of tools to schedule, maintain, and curate social media content
  • Manage third party software and accounts as needed
  • Monitor, assess, and report on social media performance using native insights and/or AgoraPulse reporting tools
  • Manage and produce ongoing "evergreen" content for all social platforms
  • Ensure brand standard adherence across social media content
  • Meet and advise on content strategies
  • Assist with agency-related social media and marketing projects
  • Monitor content output by marketers and staff on the ground level to ensure content is consistent with established style, appropriate tone, etc.
  • Produce monthly news

Requirements

  • Bachelor's degree preferred; Marketing or Communications preferred
  • Comfortable with graphic design basics
  • Experience with social media and email marketing
  • Basic familiarity with content calendars

Skills and Knowledge:

  • Effective time and resource management skills with the ability to plan ahead, meet deadlines, and manage multiple priorities with flexibility
  • Well-organized and have attention to detail
  • Ability to travel (occasionally)
  • Must work effectively with all staff levels
  • Strong interpersonal skills with ability to exhibit good judgement and give and receive constructive feedback and criticism
  • Ability to communicate with a diverse range of individuals of varying backgrounds and responsibilities
  • Strong team support orientation
  • Customer serviced minded

Benefits

We offer competitive compensation, paid time off, employer matching 401K, health/dental/vision/life insurance, an outstanding maternity leave benefit and much more for full time positions!!

Estimated annual salary
$44,892
average
Minimum
$36,730
Maximum
$58,949
Vision Insurance401K PlanDental Insurance
Vacation & Paid Time OffLife Insurance
Maternity & Paternity LeaveHealth Insurance

Confluent Health

Type

Company - Private

Size

Large

Location

Multiple locations

Industry

Niche Amusement & Recreation Companies
Niche Health Practitioners Companies

Founded

2014

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