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Director, Digital Marketing job

Adtalem Global EducationEvergreen Park, IL
Adtalem Global Education jobs

Company

Salary

Skills

Company Description

Adtalem Global Education is a group of eight companies and institutions with 26 operating campuses. With a global presence in 181 countries, they have more than 6,800 employees. It is the parent organization of Association of Certified Anti-Money Laundering Specialists (ACAMS), Adtalem Global Education is a leading educator, American University of the Caribbean School of Medicine, Chamberlain University, Becker Professional Education, EduPristine, Ross University School of Medicine and Ross University School of Veterinary Medicine, and OnCourse Learning. Furthermore, they endeavor to give their employees extraordinary opportunities for personal and professional development, along with the ability to accomplish their goals. They promote a dynamic working environment, empowering their employees to achieve perfection. Their employees get benefits of Employee Assistance Program, 401(K), Supplemental Life Insurance, Disability Coverage, Paid Holidays, Paid Time Off, Tuition Advantage Benefit, Basic Life Insurance, and a lot more. They are headquartered in Chicago, IL.

Job Description

Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits.? As part of our new Digital Center of Excellence, the Director of Digital Marketing will be responsible for the digital strategy to generate inquiries and support the inquiry-to-enrollment process. In this role, you?ll execute new and innovative ways to reach a high quality audience and deliver a superior digital experience

Responsibilities:
?Provide oversight, guidance and strategic direction for digital marketing efforts

Partner with marketing leaders to set a digital strategy that fits within the overall marketing strategy while establishing clear and measureable objectives

Lead a cross-functional account team of digital marketers in the development and implementation of traffic and revenue-generating strategies, including paid media, website, social media and marketing automation

Provide strategic direction in the creation of dynamic and engaging interactive experiences for consumers across all digital platforms

Act as the liaison from the Digital Center of Excellence to business leadership, working directly with leaders and helping to provide digital solutions to business challenges

Guide the identification of key student journey milestones and oversee the deployment of targeted and automated communications

Identify digital trends and understand new technologies and align these with business objectives to create new and innovative marketing opportunities and solutions

Host weekly digital status meetings, own all deliverables and provide excellent service to institution marketing team

Complete other duties as new opportunities arise

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.? Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.? Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelors degree required, Master?s preferred
Minimum 8 years? experience in digital marketing.
Working knowledge and experience with the following areas: website development, web analytics, SEO/SEM optimization, content management systems, online creative/media planning.
Strong knowledge of best practices in digital media, email marketing and website optimization
Innovative thinker, collaborative team player, and strong communicator
Ability to work effectively in a fast paced, entrepreneurial environment

Estimated annual salary
$66,292
average
Minimum
$47,015
Maximum
$100,648

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Adtalem Global Education

Type

Company - Public (ATGE)

Size

10000+

Revenue

$1B to 2B

Location

Multiple locations

Industry

Education

Founded

1931

CEO

Lisa Warner Wardell

Job Filters

Adult Health/Medical-Surgical Clinical FacultyAdtalem Global EducationSacramento, CA
Opportunity at a GlanceChamberlain College of Nursing has immediate need for qualified Adult Health Clinical Faculty (part-time) to teach in Sacramento Bachelor of Science in Nursing program. Teaching opportunities are available throughout the region.You...Read more
Associate Dean of Nursing, Student LearningAdtalem Global EducationPhoenix, AZ
Opportunity at a GlanceAre you passionate about student success and in making a positive impact on future nurses? Most nursing schools incorporate tools for building nurse-patient relationships into their curricula. Chamberlain College of Nursing has gone...Read more
Admissions AdvisorAdtalem Global EducationAddison, IL
Opportunity at a GlanceChamberlain University is experiencing continued growth and we are looking to add colleagues to our online Admissions team. This position will support Admissions for our online nursing degree programs.Are you curious about people and...Read more
RecruiterAdtalem Global EducationChicago, IL
Opportunity at a Glance: As a member of Adtalems Talent Acquisition team, you will be responsible for finding great candidates and helping them envision life at our organization. This includes building and executing targeted sourcing plans and recruiting...Read more
Senior Software Engineer - RemoteAdtalem Global EducationBrookfield, WI
Opportunity at a Glance: In support of the company mission, the Senior Software Developer will work as part of an agile software development team, designing, developing, and implementing software solutions. Under the supervision of the Director of Platform...Read more

Closed Job Filters

Associate Dean, Student LearningAdtalem Global EducationTinley Park, IL
Are you passionate about student success and in making a positive impact on future nurses? Most nursing schools incorporate tools for building nurse-patient relationships into their curricula.Read more
Registered NurseAdtalem Global EducationPearland, TX
If you are passionate about student success and in making a positive impact on future nurses, the Nurse Student Learning Specialist role at our Pearland campus is a great opportunity for you. TheRead more
Registered NurseAdtalem Global EducationIndianapolis, IN
If you are passionate about student success and in making a positive impact on future nurses, the Nurse Student Learning Specialist, role is a great opportunity for you.?The Specialist supports theRead more
Registered NurseAdtalem Global EducationSt. Louis, MO
Do you remember the professor who encouraged you to believe in yourself and in your ability to be the successful nurse professional you are today? Now you have the opportunity to be that Instructor atRead more
Full-Time Nursing FacultyAdtalem Global EducationTinley Park, IL
Do you remember the professor who encouraged you to believe in yourself and in your ability to be the successful nurse professional you are today? Now you have the opportunity to be that Instructor atRead more
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