In the capacity of Director of Marketing, we are responsible for the overall branding and image of our organization. We develop and implement marketing and communications plans and initiatives. Ours is a strategic role in which we translate demand generation objectives and market analysis findings into appropriate marketing plans. Managing our organization’s marketing business unit (including personnel, operations, and budget), we also oversee the execution of aforementioned plans.
- overseeing communications and branding
- conducting market analysis and interpreting findings
- developing marketing and communications strategies to reach defined business goals
- creating marketing plans
- leading and managing marketing operations
- setting marketing budgets