Acpi® is an America cabinetry manufacturer that has its offices and manufacturing facilities across the country. Acpi® has 14 cabinetry brands that represent an extensive range of framed, frameless, and inset cabinetry products. Acpi® was established in October 2012 and its main office positioned at the Colony, Texas. Acpi is stationed across 11 manufacturing operations across Pennsylvania, Indiana, Texas, Minnesota, Colorado, Oregon, and California. These products are marketed and sold via single and multi-family home builders, distributors, home centres, and traditional dealer. With a professional manufacturing team, acpi® consistently reviews and improves its manufacturing processes to produce and deliver cabinets at a regulated price. Acpi also provides certain benefits for its employees such as Competitive base pay, 401(k), Health and Life Insurances, Company Paid Basic Life, Paid Vacation, Paid Holidays and Excellent product discounts. Acpi offers various opportunities to those who possess technical skills and wish to be a part of its company.
The Director of Marketing for acpi will lead the development and execution of all brand, channel marketing, web strategies for our cabinetry business delivered through our Dealer, Home Center, Builder and Web channels.Provide leadership for the development and review of all new and existing channel profitability and marketing programs.
Responsible for developing strategy for channel marketing plan, including brand, merchandising, and online (web) strategy.
Direct marketing communications, and business operations regarding channel specific communication needs.Deliver product and program training/materials/literature to sales team and sales reps.
Responsible for new product launches in regards to literature, websites, placement and display criteria to ensure uniformity and consistent messaging.
Develops and implements visual and narrative branding and ensures data integrity for consistent messaging.
Responsible for industry trade show strategy and event coordination to ensure correct and consistent messaging and coverage.
Be the recognized voice of the customer through experience, customer contact, market research and competitive analysis including all development and deployment of our 6 cabinetry websites. In partnership with Product Management, identify and define a product roadmap, design direction, performance expectations, extensions, adaptations and cost reductions to meet the needs of segments.
Drives joint marketing opportunities with industry partners.
Develops and manages entire MarComm budget for all brands and channels.
Bachelors degree in marketing, business management, or related studies is required; MBA preferred
Minimum of 10years experience as leader of marketing communications, public relations, advertising or other communications team.
Experience in managing new product development initiatives or launches
Must have proven experience working in a cross functional environment with engineering, operations, marketing and sales.
Prior supervisory & budget experience
Able to travel up to approximately 25% of time
Knowledge, Skills, Abilities and Personal Characteristic Requirements:
Self-reliant; Works independently, driven, high sense of urgency, takes initiative, gets the job done
Leadership: confident, directive and decisive. Cultivate both direct-report and indirect report teams
Teamwork: success is the result of being a team player.Projects and programs require substantial cross-functional work within the business.
Analytic: Marketing analytic skills, i.e. consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations.
Communication: Written and verbal skills must be well developed. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations.
Creativity/Innovation: These skills come in two forms: able to position products and services in an exciting, attention-getting and customer-meaningful way; able to visualize outside the current approach to discover the innovative idea.
Strategic Thinking: This person must be able to take multiple inputs (e.g., changing consumer desires, competitive dynamics, product life cycles, core competencies and business strategy) and process these into strategic direction for the business
Driven: Willingness and ability to challenge current business thinking within this lean organization