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Director, On-Market Marketing job

Bio-Rad LaboratoriesPleasanton, CA
Bio-Rad Laboratories jobs




Company Description

Bio-Rad Laboratories is a manufacturer of products for the life science study and clinical diagnostic markets. Alice Schwartz founded the Bio-Rad Laboratories in 1952, and its headquarter is located in California, United States. The company's products mainly include software, reagents, instruments, and content for the areas of cell biology, protein purification, gene expression, protein quantization, drug discovery and manufacture, food safety, and science education. Bio-Rad's products are based on technologies to sanitize, separate, identify, analyze, and amplify biological materials such as nucleic acids, bacteria, proteins, and antibodies. The company's products and systems usea broad range of technologies and offer clinical research in the blood transfusion, diabetes monitoring, autoimmune, and infectious disease testing markets. In 2011 Bio-Rad Laboratories created an online magazine that offers researchers case studies, tips, and techniques related products.

Job Description


Bio-Rad is looking for a Directior, On-Market Marketing. The Digital Biology Group is developing cutting edge tools based on our core droplet technologies to enable and advance discovery and improve healthcare. The Director of On-Market Marketing is responsible for driving on-market product adoption within Biopharma, molecular diagnostics and translational research markets. Additionally the Director will be responsible for executing and measuring new commercial programs within existing and new markets. The Director's focus will be on preparing and driving global programs for on-market products through GCO, ecommerce and web programs as well as assessing and improving customer experience. This will be accomplished in close collaboration with Product Marketing and Business Development teams, and key stakeholders inside and outside the Digital Biology Group. The Director will support logistics, training and creating relevant content to support On-Market product information and align with Product Management who is responsible for product life cycle management. On-Market Marketing will be responsible for DBG trade show participation and ROI measurement and will align these investments with business strategies. Campaigns and Campaign Manager will report to Director.

The position will be based in Pleasanton, California at the Digital Biology Center and reports in to the VP of Marketing.


* Responsible for identifying on-market marketing opportunities through qualitative and quantitative measurement to drive our droplet-based technologies with particular focus in gene and cell-based therapy development, molecular diagnostics and single cell biology.
* Responsible for aligning and integrating DBG on-market programs with LSG and CDG programs where appropriate and champion 'One Bio-Rad' approach.
* Responsible for leading global on-market product promotions and campaigns through developing creative content for web, print and other media and managing DBG tradeshows and measure ROI.
* Responsible for assessing customer experience improvements and execute changes in conjunction internal cross-functional teams and external partners.
* Contribute to on-going training and GCO alignment including forecasting and product notifications in collaboration with NPI marketing.
* Contribute to droplet re-branding efforts in conjunction with NPI and strategic marketing.
* Responsible for assessing and communicating monthly/quarterly/yearly revenue and market factors to DBG management.
* Contribute to annual product portfolio management process.


* Advanced degree in molecular biology or equivalent experience, MBA a plus.
* A minimum of 5 years marketing leadership experience. Field sales experience a plus.
* Demonstrated history of on-market marketing expertise in driving on-market products.
* Knowledge of Biopharma, Molecular diagnostic and translational research market segments required.
* Demonstrated history of building alignment between product marketing, GCO and training teams within an organization.
* Independent and creative problem solver.
* Excellent verbal and written communicator both up and down the corporate continuum.
* Leads by example and embraces change.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

Agency Non-Solicitation:

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.
Estimated annual salary


  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.


  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.


  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Bio-Rad Laboratories


Company - Public




$2B to $5B


Multiple locations


Scientific Research & Development Firms
Navigational / Measuring / Electromedical / Control Instrument Manufacturers




Norman Schwartz

Job Filters

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# of Openings 1 Category Data Science OVERVIEW We are looking for an experienced Bioinformatics Engineer excited to join our talented team and to expand our droplet digital PCR (ddPCR) and NGSRead more
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