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Director, Talent Brand Management job

World Wrestling Entertainment jobs

Company

Skills

Benefits

Company Description

WWE is a publicly traded (NYSE: WWE), integrated media organization and recognized leader in global entertainment with more than 700 employees whose mission is to put smiles on people’s faces. WWE’s PG, family-friendly programming is broadcast in more than 170 countries and 35 languages and reaches more than 650 million homes worldwide.

WWE’s operations are organized around four lines of business – Media Division, comprised of WWE Network, Television, Home Entertainment and Digital Media; Live Events; Consumer Products Division, comprised of Licensing, Venue Merchandise and WWEShop; and WWE Studios.

Job Description

Director, Talent Brand Management

Director, Talent Brand Management

WWE is seeking a Director within its newly established Talent Brand Management department.

Talent Brand Management is a division of WWE that has 360-degree oversight of Superstars’ individual talent brands and is focused on positioning and growing these individual brands inside and outside WWE platforms.

This role will report directly to the Vice President of Talent Brand Management and be a part of the Brand team.

Key Responsibilities:

  • Work across the organization to oversee the development and execution of individual WWE Superstar brand strategies
  • Serve as point of contact for talent to seek feedback/ideas and review new opportunities that align with talent’s personal interests and/or larger brand growth strategy
  • Partner with Creative Services and Television Production teams to develop marketing materials for individual talent
  • Help evaluate opportunities Superstars to help grow talent and reach new audiences based on individual talent brand strategies
  • Work with key internal departments including, but not limited to Brand, Communications, Marketing, Sponsorship, Consumer Products and Talent Relations, to track any potential/upcoming/completed opportunities for assigned talent
  • Work closely with Executive Directors for RAW, SmackDown and NXT to ensure alignment with short- and long-term storylines and character bibles
  • Partner across the organization to solicit meaningful opportunities for assigned talent
  • Establish and track KPIs to monitor growth of brands on on-going basis, create and distribute reports internally to key stakeholders
  • Ensure rate card and standardized practices around external opportunities for talent are being followed
  • Research and develop strategic plans that include proper positioning of individual talent brands
  • Clearly communicate messaging and brand positioning for individual talent across the internal organization
  • Provide support, research, feedback and insight to the VP, Talent Brand Management as needed
  • Provide onsite support at events and activations as needed

Qualifications:

  • 7+ years of related experience, preferably from a promotions/sports marketing agency; including working directly with athletes or celebrities
  • Excellent communication and interpersonal skills, including verbal, written, and presentation
  • Exceptional project management, organizational, and time management skills, with the ability to lead multiple projects in a fast-paced, deadline-driven environment
  • Self-motivated with a positive, can-do attitude; poise and grace under pressure
  • Professional in always maintaining the highest degree of discretion and confidentiality
  • Willing and able to work a flexible schedule including late nights and weekends on a regular basis
  • Able to travel for business as needed (approximately 20-25%) and work a flexible schedule including nights, weekends, and holidays as needed
  • Proficient in MS Office suite, especially PowerPoint and Excel
  • Bachelor’s degree required, MBA or JD is a plus

_

WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws. For information about Privacy and Information Security for WWE employment candidates, please review our Candidate Privacy Policy. For information regarding Terms and Conditions for this and other WWE websites, please review our Terms and Conditions of Use.

WWE is a publicly traded (NYSE: WWE), integrated media organization and recognized leader in global entertainment with more than 800 employees. Our mission is to put smiles on people’s faces. WWE’s PG, family-friendly programming is broadcast in more than 180 countries and 20 languages and reaches more than 800 million homes worldwide.

WWE’s operations are organized around four lines of business – Media Division, comprised of WWE Network, Television, Home Entertainment and Digital Media; Live Events; Consumer Products Division, comprised of Licensing, Venue Merchandise and WWEShop; and WWE Studios.

The award winning WWE Network, is the first-ever direct-to-consumer premium network that includes 24/7 scheduled programming, all live pay-per-views and nearly 10,000 hours of video-on-demand content. The WWE Network has more than 1.5 million subscribers and a 90% satisfaction rate. Monday Night Raw on USA Network is the longest-running, weekly episodic program in U.S. primetime TV history and is celebrating its 25th anniversary this year. In addition to our flagship programming Monday Night Raw and SmackDown Live, that air live every Monday and Tuesday nights on USA Network, WWE’s popular reality series’ Total Divas & Total Bellas air on E!.

WWE is a global leader in social and digital media with more than 825 million social media followers. WWE is the #2 most viewed channel in the world and the #1 sports channel on YouTube. WWE trends on Twitter every week, 52 weeks per year and John Cena, one of our most popular Superstars, is the #1 active American athlete on Facebook.

The WWE App has been downloaded more than 37 million times and WWE.com has nearly 12 million unique visitors each month. Our content strategy keeps our fans, the WWE Universe, engaged in our characters and storylines across multiple platforms and enables them to connect with us anytime, anywhere, on any device.

Partnerships with Nickelodeon, Warner Bros., Facebook, Twitter, Google, ESPN and Hulu have also further enhanced WWE’s reach and engagement with our passionate fan base.

WWE is committed to leveraging the power of its brand and platforms to help address important social issues worldwide including diversity and inclusion, education and military support as well as providing hope to those in need. Through partnerships with Special Olympics, Make-A-Wish, Susan G. Komen, The V Foundation, Ad Council, GLAAD, First Book, Hire Heroes USA and USO Metro, WWE supports programs and initiatives that positively impact children and families around the world. 

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TASKS

  • Formulate and implement training programs, applying principles of learning and individual differences.
  • Conduct research studies of physical work environments, organizational structures, communication systems, group interactions, morale, or motivation to assess organizational functioning.
  • Conduct presentations on research findings for clients or at research meetings.
  • Provide expert testimony in employment lawsuits.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Personnel and Human ResourcesKnowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Reduced or Flexible Hours

World Wrestling Entertainment

Type

Company - Public

Size

501-1000

Revenue

$500M to $1B

Location

Multiple locations

Industry

Arts/Entertainment/Publishing
Computer/Internet
Hospitality/Travel

Founded

1952

CEO

Vince McMahon

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