As Editorial Managers, we lead the editorial team, digital copy team, team of writers, or a creative team of design, communications, and marketing. The position of Editorial Managers comes with developing editorial plans and owning the content life-cycle from creation to archive. It is our job to build and oversee content strategy, and create scalable editorial processes. The quality of product and the delivery of projects are our responsibility. We understand consumer insights and the needs of individual vehicles. Moreover, we master the techniques of objective and subjective writing, processing and presenting information, and creating engaging content.
Most of us have a background in writing, branding, journalism, social media, or any other type of new media.
- assess content performance
- ensure consistency and strategic impact
- evaluate analytics
- translate data into insights
- oversee the editorial calendar
- prioritize and manage own workload across multiple projects
- attend all kick-offs
- edit digital assets
- monitor team performance
- document issues