An American multinational sports media ESPN Inc. is owned by Disney Media Networks, under a division of The Walt Disney Company (80 percent share), with Hearst Communications (20 percent) as an equity stakeholder. The company network was initiated in 1979 under the name Entertainment and Sports Programming Network and later rebranded as ESPN in 1985. This sport superstar is the well-recognized cable sports broadcaster, serving nearly 100 million viewers monthly in US through its stable range of channels: ESPN, ESPN2, and ESPN Classic. ESPN around the clock networks carry a huge variety of live sporting events, as well as programs dedicated to news and analysis. In addition to this, this media company also develops original TV as well as radio programming and lends content for ESPN.com, one of the most popular sports sites on the Internet. ESPN has been increasing its coverage of other sports leagues, including Major League Lacrosse and Major League Soccer and has been expanding its reach into the international sports area to another 200 countries.