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Salary and Benefits

Field Marketing Director
$73K-$89K / yr. (est.)
$73K
$81,530 / year
$90K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Field Marketing Director

What does a Field Marketing Director do?

In the role of Field Marketing Directors, we develop field marketing strategies to generate demand for our organization’s products and services. We also oversee their execution. Some examples of field marketing activities are retail promotions, product demonstrations, direct sales, and guerrilla campaigns. We manage the field teams to ensure that campaigns achieve their intended goals. We are responsible for the campaigns’ scheduling, budget, and communication. Working in collaboration with sales, we track results and ensure alignment on strategy and common objectives.

Core tasks:

  • developing field marketing campaigns
  • overseeing campaign projects (scheduling, budget, logistics, analytics)
  • developing communications material for field marketing activities
  • directing field marketing teams

Insights

How Many Years of Experience Do Professionals Need Before Becoming Field Marketing Director?
On average, people work 7+ years in other positions prior to becoming a Field Marketing Director.
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Brand AmbassadorSan Francisco, CA - A year ago
7 years in other positions? Well, I guess I'll just stay a brand ambassador forever then. 🙄
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Digital Marketing SpecialistMiami, FL - A year ago
7+ years? Seriously? Why does it take so long to make it to the top? 😡
How Long Do Field Marketing Director Employees Typically Stay in Their Roles?
On average, Field Marketing Directors works in this position for 3-5 years across multiple employers.
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Marketing ManagerNew York City, NY - A year ago
Can't believe this! I've been a Marketing Manager for a decade, and I've seen colleagues stay in this role for 1-2 years and then move on.
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Brand AmbassadorMiami, FL - A year ago
🙄 This is so far from reality! I've been a Brand Ambassador for just one year, and half of my coworkers already jumped ship!
What Is the Job Hopper Score for Field Marketing Director Employees?
Moderate job changes in Field Marketing Director, showing some career movement without excessive turnover.
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Brand AmbassadorHouston, TX - A year ago
I would love to know the career path to become a Field Marketing Director. Can anyone share their experience?
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PromoterMiami, FL - A year ago
I've been in the field marketing game for years and seeing some moderate job changes in this role gives me hope for career growth!

Career path

Path to job

How long does a Field Marketing Director work in this position across multiple employers?
29 %
Marketing Manager
Avg. length of tenure:4 years
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28 %
Field Marketing Manager
Avg. length of tenure:3 years
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Discover a Field Marketing Director's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Field Marketing Director typically studied at.
Arizona State University-Tempe
Michigan State University

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Field Marketing Director Employees?
Gender ratio in Field Marketing Director position: 0.578468899521531 Male and 0.421531100478469 Female. Age ratio in Field Marketing Director position: 16-20: 2%, 21-30: 30%, 31-40: 43%, 41-50: 20%, 51-60: 5%, 60+: 0%. Field Marketing Director position is predominantly male (57.8%) with the largest age group being 31-40 years old, followed by 21-30 years old.
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Field Marketing DirectorPhiladelphia, PA - A year ago
This data just reinforces the belief that women are being overlooked for these positions. 💔
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Field Marketing DirectorPhoenix, AZ - A year ago
Listen, age is just a number, and these ratios are merely a reflection of outdated biases. 😤

Workplaces

Who Are the Top Employers for Field Marketing Director?
Top employers of Field Marketing Director position: Hyatt, MillerCoors, Philips. People who work in Field Marketing Director position most typically go on to work for the Hyatt.
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Field Marketing DirectorHouston, TX - A year ago
Hyatt may have a strong reputation, but Philips offers better work-life balance and a competitive benefits package. Think long-term!
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Field Marketing DirectorMiami, FL - A year ago
MillerCoors has a loyal consumer base, and their brand heritage resonates with customers. Don't underestimate the power of tradition!
Hyatt
MillerCoors
Philips
What Industries Does Field Marketing Director Typically Have Experience In?
Industry Background: The most typical industries of Field Marketing Director: Information Technology, Manufacturing, Retail, Food Service, Professional / Scientific / Technical. Field Marketing Director employees most likely come from a Information Technology industry background.
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Field Marketing DirectorHouston, TX - A year ago
Guys, hold on! The retail sector is equally tough, juggling multiple store locations, managing promotional campaigns, and constantly analyzing customer data to drive sales. 💪
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Field Marketing DirectorBoston, MA - A year ago
Y'all are missing the point! In the professional and technical services domain, the pressure is intense to deliver measurable results, while dealing with sophisticated market segments. It requires deep analytical skills and top-notch marketing strategies. 🎯

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Discussion about Field Marketing Director

Want to know more about Field Marketing Director position?
Share your thoughts and ideas about Field Marketing Director position with others in our community.
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How balanced is the gender diversity among people working as a Field Marketing Director?
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Isabella Holmes3 years ago
This is a well balanced profession, about half of the people are women.
What is the typical age of people who work as a Field Marketing Director?
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Sophie Hayes3 years ago
The typical age is 35.
Is a Field Marketing Director considered to be a senior profession?
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Liam Brown3 years ago
On average, people have 7 years of experience when they start working as a Field Marketing Director
Which industries have a lot of people working in Field Marketing Director roles?
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Sophie Hayes3 years ago
Manufacturing is typical for a Field Marketing Director to work in.
Is it encouraged to have a degree as a Field Marketing Director?
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Isabella Holmes3 years ago
As a Field Marketing Director you’ll probably need Bachelor of Arts degree
Which company employs the most people in the Field Marketing Director role?
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Sophie Hayes3 years ago
Most people work for Hyatt, MillerCoors, Philips, Regeneron Pharmaceuticals and RLH Corporation
How many years do people spend as a Field Marketing Director in their career path?
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Isabella Holmes3 years ago
A Field Marketing Director typically moves on after 4 years
Is it common for people to switch companies and still work as a Field Marketing Director?
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Benjamin Gardner3 years ago
The job hopper score is medium for a Field Marketing Director.
What do people usually work as before switching to Field Marketing Director?
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Sophie Hayes3 years ago
A Field Marketing Director probably worked as Marketing Manager, Field Marketing Manager or Director OF Marketing before
If I’m working as a Field Marketing Director, what next position could I have?
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Benjamin Gardner3 years ago
Changing from a Field Marketing Director to Director OF Marketing, VP Marketing or Marketing Manager is a typical career path.
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Disclaimer

informationLENSA generates certain information provided on this website by compiling and analyzing publicly available data and data from employees/former employees. All company names are the registered trademarks of their original owners. The use of any trade name or trademark does not imply any association with the third-party company. None of the information provided is endorsed in any way by any of the companies mentioned. We do not guarantee the accuracy, currency, or suitability of this information (including regarding demographics or salary estimate) and you are responsible for how you use it. ALL INFORMATION IS PROVIDED “AS IS” AND “WITH ALL FAULTS”. We are not responsible for nor endorse third party content on our website. If you notice any inaccurate information or information you think is proprietary you can email us at [email protected]. See our Terms and Conditions and Community Guidelines for more information.