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Field Marketing Manager job

Information BuildersNew York City, NY
Information Builders jobs

Job Description

We are looking for driven and dynamic professionals like you to grow with us and shape our future. Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Our dedication to customer success is unmatched in the industry. Thats why thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York City, with offices around the world, and remains one of the largest independent, privately held companies in the industry. In addition to our industry-leading software solutions and outstanding customer service, our people are the heart and soul of our success. Passionate, dedicated, and driven, Information Builders employees are some of the most talented and creative professionals in the industry. The Field Marketing Manager is responsible for setting the quarterly/annual field event marketing strategy and managing the marketing relationship with assigned field sales regional directors and/or vice president for the region. He or she will be accountable for aligning quarterly marketing plans with sales objectives and driving and measuring those plans to maximize revenue potential within established expense budget requirements. Create and manage lead generation programs to meet pipeline development needs including but not limited to hosted events, industry tradeshows, direct marketing campaigns, customer touch strategies, webinars, tele-sales campaigns, 3rd party campaigns and various other marketing tactics to support the field sales organization. Required tight collaboration with internal and external resources. Responsibilities: Develop thoughtful, scalable and efficient field marketing programs that support and align with the IB Sales teams priorities, pipeline and revenue goals. Expand Information Builders reach with prospects while effectively re-engaging and nurturing existing customers. Create, expand, and accelerate sales opportunities through regional and account-based marketing execution Partner and collaborate with account-based marketing, solutions marketing, sales team, channel marketing, and creative teams to create high value campaigns that deliver targeted content and experiences for customers and prospects. Act as
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