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Field Marketing Manager job

Information BuildersNew York City, NY
Information Builders jobs

Company

Skills

Job Description

We are looking for driven and dynamic professionals like you to grow with us and shape our future. Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Our dedication to customer success is unmatched in the industry. Thats why thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York City, with offices around the world, and remains one of the largest independent, privately held companies in the industry. In addition to our industry-leading software solutions and outstanding customer service, our people are the heart and soul of our success. Passionate, dedicated, and driven, Information Builders employees are some of the most talented and creative professionals in the industry. The Field Marketing Manager is responsible for setting the quarterly/annual field event marketing strategy and managing the marketing relationship with assigned field sales regional directors and/or vice president for the region. He or she will be accountable for aligning quarterly marketing plans with sales objectives and driving and measuring those plans to maximize revenue potential within established expense budget requirements. Create and manage lead generation programs to meet pipeline development needs including but not limited to hosted events, industry tradeshows, direct marketing campaigns, customer touch strategies, webinars, tele-sales campaigns, 3rd party campaigns and various other marketing tactics to support the field sales organization. Required tight collaboration with internal and external resources. Responsibilities: Develop thoughtful, scalable and efficient field marketing programs that support and align with the IB Sales teams priorities, pipeline and revenue goals. Expand Information Builders reach with prospects while effectively re-engaging and nurturing existing customers. Create, expand, and accelerate sales opportunities through regional and account-based marketing execution Partner and collaborate with account-based marketing, solutions marketing, sales team, channel marketing, and creative teams to create high value campaigns that deliver targeted content and experiences for customers and prospects. Act as

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Information Builders

Type

Company - Private

Size

1001 to 5000 employees

Location

New York, NY

Industry

Information Technology

Founded

1975

CEO

Gerald D. Cohen

Job Filters

Account Executive (Minneapolis MN US)Information BuildersMinneapolis, Minnesota
We are looking for driven and dynamic professionals like you to grow with us and shape our future. Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and...Read more
Manager, BI & AnalyticsInformation BuildersNew York City, NY
Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and...Read more
Head of Data ScienceInformation BuildersNew York City, NY
Head of Data Science Position Overview As Head of Data Science, you will be responsible for leading the development of advanced features for premier Business Intelligence applications. The work will range from hypothesis testing, data experimentation, and...Read more
Software Engineering ManagerInformation BuildersNew York City, NY
Position Overview As a Software Engineering Manager, you will work in an agile environment with talented, cross-functional teams to design, implement, and iterate on products that satisfy customer needs and drive company growth. Our tech stack runs on a...Read more
Senior Machine Learning EngineerInformation BuildersNew York City, NY
We are seeking a highly-experienced Senior Backend ML Engineer to join our team building advanced Business Intelligence, Machine Learning, and Data Processing applications. Your Impact As a Backend Engineer, you will develop advanced tools that allow our...Read more

Closed Job Filters

Account Executive (Arlington VA US)Information BuildersDhs, VA
We are looking for driven and dynamic professionals like you to grow with us and shape our future.Information Builders helps organizations transform data into business value. Our software solutionsRead more
Software Engineering ManagerInformation BuildersNew York, NY
Position Overview As a Software Engineering Manager, you will work in an agile environment with talented, cross-functional teams to design, implement, and iterate on products that satisfy customerRead more
Account Executive (Pittsburgh PA US)Information BuildersWest Mifflin, PA
We are looking for driven and dynamic professionals like you to grow with us and shape our future.Information Builders helps organizations transform data into business value. Our software solutionsRead more
Account ExecutiveInformation BuildersChicago, IL
We are looking for driven and dynamic professionals like you to grow with us and shape our future. Information Builders helps organizations transform data into business value. Our software solutionsRead more
Solutions Architect Denver Co Us Seattle Wa Us San J - Information Builders We are looking for driven and dynamic professionals like you to grow with us and shape our future.Information Builders helpsRead more
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