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Field Marketing Manager job

VeeamWest Mifflin, PA

Company

Skills

Job Description

Job Description

The Field Marketing Manager will be responsible for leading our field initiatives in North Central with a focus on the Enterprise and Commercial segments. In this role, the Field Marketing Manager will develop and implement the marketing strategy, plan and budget for their territory, deploying the right mix of marketing programs to reach, educate, nurture and convert our target audiences driving high quality leads and opportunities.

  • Develop and implement the marketing plan for North Central executing locally to achieve marketing KPIs and support sales & growth objectives.
  • Make data-driven decisions on the best tactics to drive growth and impact
  • Execute marketing activities, with a strong focus on communication and lead generation, leveraging the channel & alliances in the go-to-market strategy.
  • Build and execute plans to support all territory marketing focusing on both prospects, current Veeam customers and to/through channel partners and alliances.
  • Build and nurture relationships with the regional sales team to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve targets.
  • Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel.
  • Align with and secure buy-in from multiple stakeholders, including sales, alliances, channel and marketing colleagues.
  • Report on campaign success and business contribution.
  • Manage the territory's marketing budget.

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Veeam

Location

7 Misty lnWestford, MA, 1886

Industry

Business Services (Unclassified)

Job Filters

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