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Finance Manager - Marketing & Distribution job

Choice HotelsRockville, MD
Choice Hotels jobs




Company Description

Choice Hotels International, Inc. is an international hotel-chain proprietor and a hospitality franchisor that owns and operates numerous hotel chains and brands ranging from upscale to economy, some of the popular brands being Ascend, Cambria, Wood Spring and more. The company has its roots tracing back to 1939, as the Quality Courts United, which started as a non-profit accommodation facility that included 7 hotels in Florida. Years down the line and after multiple acquisitions and affiliations with other hotel brands, the company rebranded itself as Choice Hotels International in 1990. The hotel chain is impressively large and wide spread around the globe with over 7000 hotels and comprises a talented, diverse and engaged workforce of about 2000 who contribute to its high performance culture and long-term, sustainable success. Its culture of inclusion and fundamental values focused on client privilege attracts newcomers to its profitable and career developing organization.

Job Description

In the hospitality industry, people matter. That's why here at Choice we're always looking for exceptional people - people who will challenge us, make our team stronger, smarter and more complete. People who know how to roll up their sleeves and tackle the job at hand; who go the extra mile to get the job done - and done well. At Choice we are looking for employees to connect the world through the power of hospitality - and we offer support, training and a collaborative workplace atmosphere that makes us a great place to bring together people, brands, and technology that enable success. Who are we looking for? Maybe it's you.

The role

The project finance manager plays a primary role in the development, analysis and execution of Marketing &Distribution budget. The Manager will provide financial and strategic decision support to the Marketing &Distribution leaders to ensure appropriate execution of pay for performance budget allocations. A key member of the team, the Manager will collaborate with management and other partners to assist in delivering comprehensive, consistent and actionable analysis in support of the creation and maintenance of the financial budgets and forecasts for the user funded programs within Marketing and Distribution, continuous improvement activities aimed to maximize profitability and revenue generation and improve financial efficiencies when required.

What you will do

Budgeting and Forecasting

  • Manage the development and of the marketing and distribution budget including reforecasts, recording and reporting actual performance.

  • Develop and apply resource allocation methodology for the M&D programs and provide strategic recommendations for resource allocation in collaboration with key stakeholders.

  • Work closely with program stakeholders to understand and support development of budget allocation requirements for operations and in support of key initiatives and objectives.

  • Regularly monitor budgets with management and develop processes for communicating status to the Marketing and Distribution teams.

  • Create, manage, and continuously evolve the regular reporting process, tracking progress against qualitative and quantitative objectives and initiatives within Marketing and Distribution.

Planning and Analysis

  • Manage the user funded programs spending and potential revenue forecast by developing and managing financial models to optimize the spending for pay for performance. This will include providing recommendations and developing methodology/models for assessing/analyzing initiative ROI.

  • Perform cost-benefit analysis and assess project tradeoffs in collaboration with key stakeholders within marketing and distribution.

  • Create and manage optimization models to set targets for user funded programs. Model program profitability and return on relative incremental investment.

  • Provide in-depth analysis in support of strategic decision-making. Conduct strategic alternatives analysis. Measure the impact of strategic trade-off decisions.

  • Use analysis to provide recommendations for investment trade-off decisions, Search allocation prioritization, etc.

  • Perform Ad-hoc analysis and requests as required by the marketing and distribution functions.


  • Manage ad hoc projects to evaluate critical processes, program initiatives, etc. to improve resource allocation. Specifically, analyze M&D resource allocation and provide recommendations to improve returns.

  • Perform ad-hoc research and analysis projects as directed, compile and present research and analysis clearly and concisely in a variety of formats including standard Word documents, PowerPoint and Excel.

  • Establish, maintain and manage relationships with various M&D stakeholders.

  • Manage the monthly accruals process for M&D distribution functional areas.

  • Partner with the finance, accounting and marketing and distribution business teams to operationalize budgets.

  • Partner with the finance, accounting and marketing and distribution business teams to create and operationalize business cases.

  • Meet and maintain accountability for multiple, occasionally overlapping, deadlines.

  • Maintain and operationalize several projects simultaneously; prioritize and reprioritize workload as department needs dictate.

Skills you have

  • BS degree in Accounting or Finance; MBA preferred

  • 7+ years of experience doing financial analysis ideally with a major consulting firm, financial services firm, investment firm (investment bank, private equity, REIT, venture capital), or Fortune 500 company strongly preferred

  • Proficiency in Microsoft Power point, Excel and Word

  • Financial modeling skills required.

  • Candidate must demonstrate a strong attention to detail and an ability and desire to learn quickly.

  • Ability to research and synthetize large amounts of market and financial information into clear presentations, and to build compelling narratives leveraging relevant information.

  • Excellent verbal and written communication skills

  • Self-motivated, works well with limited supervision

  • Experience with Tableau, PeopleSoft and Tagetik a plus

Ability to model Choices Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.


We bring together the people, brand and technology that enable the success of others welcoming every guest, every partner, everywhere their journey takes them.

Visit http://careers.choicehotels.com to learn more.

Estimated annual salary


  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.


  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.


  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Choice Hotels


Company - Public




$500M to $1B


Rockville, MD




Stephen P. Joyce

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