Job Description

Description

SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

Program Focus: Digital Marketing and Persona Engagement

In this business oriented internship program, qualifying, college-bound seniors (age 18+) will gain knowledge of Anthem and its externally facing subsidiaries that sell services and solutions to other Blue Cross Plans as well as work on progressive projects focused on digital marketing and persona (client) targeting and engagement.

The high school intern will be responsible for one primary project and up to three other projects in the following areas:

Environmental and Competitive Scan:

UM Industry (AIM Specialty Health BU)
Concierge Service and Member Engagement (HealthGuide)
Payment Integrity (Meridian)

Campaign and Event Creation and Delivery:
Events including - Blue Summit, AHIP, National Business Group of Health, Labor Alliance
Campaigns focused on DBG BUs – AIM, Health Guide, Meridian, Caremore, and Aspire (thought leadership, selling campaigns, infographic, etc.)
Mar-Tech Infrastructure development – e.g retargeting, third party marketing, salesforce, other

Sales and Marketing Content Development Process
Sales collateral development
Campaign content
Product positioning support

Qualifications

Must be at least 18 years of age and a senior in high school
Currently is enrolled in a health sciences academy and curriculum
Weekly commitment of average 3-4 hours/per week during the school year; 40 hours/per week during the summer
Experience with social justice/community related programs preferred

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

REQNUMBER: PS57529