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Honest Tea co-founder Seth Goldman was always on the lookout for the right drink to satisfy his thirst after a run. However, he thought the majority of drinks to be either overly sugary or bland. Honest's mission is to develop and promote delicious, nutritious, organic beverages. It aims to build the company with the same honesty and integrity that it uses to create the recipes, ensuring the long-term viability and wonderful taste for all. Honest Tea's identity and purpose are built on a dedication to social responsibility. In both the products and the business practices, the company strives for authenticity, honesty, and purity. Honest Tea strives to build honest relationships with the employees, suppliers, customers, and the communities in which it does business, in addition to offering a nutritious alternative beverage with a lot less sugar than other packaged drinks.

Company - Private
$25M to $50M
Small
Multiple locations
Food & Beverage Retailers
1998
Barry Nalebuff
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