Hookit, located in San Diego, California, was founded in 2001 to assist businesses in maximizing sponsorship investments, identifying new collaboration options, and empowering influencers and sports assets to demonstrate and improve their worth to sponsors. Hookit created the industry's first and most sophisticated Sponsorship Analytics and Valuation PlatformTM to measure and track the value and performance of sports sponsorships in social and digital media. Hookit began as a platform for sponsorship technologies. The objective in 2001 was to link sponsors with the top amateur athletes. Hookit has grown with the internet and social media over the last two decades. They are an equal opportunity employer and do not discriminate on the basis of age, gender, nationality, caste, creed, or any other factor. They have created a work atmosphere that fosters and supports teamwork, dedication, and compassion.
