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International Marketing Manager job

Hunter IndustriesSan Marcos, CA
Hunter Industries jobs

Company

Skills

Company Description

Hunter is a company that offers solutions to the problems of irrigation, outdoor, lighting, and custom molding industries. Its products are globally used and can be seen at stadiums, national landmarks, commercial complexes, and buildings. Its headquarters are in San Marcos CA. Its products and services include agricultural irrigation, custom manufacturing, and dispensing technologies. It visons to be always at customer first choice. The work values of hunters are Innovation, Family, and social responsibility. It provides a fun, friendly, and collaborative work environment to its employees. It seeks dedicated and self-driven employees.

Job Description

We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 3,000 people on our team. Together, we create a diverse array of products that can be seen all over the world, from residential landscapes to national landmarks, stadiums, parks, hotels, and municipal buildings. Although we’re global, we’re family owned, and our casual, fun, and caring company culture is what makes this a special place to work. As we grow, we are dedicated to preserving our unique culture that makes our employees proud to work here. Whether you’re pursuing a career at our headquarters in Southern California, or an opportunity at one of our state-of-the-art manufacturing facilities, or something somewhere in between, we look forward to welcoming you to Hunter Industries and our Family of Companies.

About this Role:
The International Marketing Manager manages international marketing promotions, programs, and planning efforts. Directs efforts to promote and position Hunter products in the marketplace including product promotions, new product introductions, advertising, point-of-purchase materials, sales programs, and ongoing customer communications. Guides and directs the public relations activities and implements tactical and strategic corporate communications plans. Supervises international marketing team.

Demonstrates behavior that is consistent with the company’s values of Customer Satisfaction, Innovation, Family, and Social Responsibility.

Essential Job Functions/Tasks:
  • Manages the development and implementation of international marketing campaigns to introduce new products and increase general acceptance of existing products in the marketplace. Includes promotional items, direct mail, point-of-purchase, training incentives, sampling programs and product promotions.

    2. Manages international corporate communications including new product launches/updates, company news, and crisis communications using press releases, editorial articles, email newsletters, customer training programs, company blog, online newsroom and social media outlets.

    3. Oversees strategic plans, cost estimates, analysis of effectiveness and ROI of all campaigns while maintaining a close understanding of corporate sales objectives and current sales performance.

    4. Manages market research activities related to the development of new products, measurement of customer preferences and satisfaction, and market share, size, trend, and mix factors. Responsible for market opportunity report.

    5. Oversees advertising content direction, planning, purchasing, and maintenance of relationships with a variety of international media outlets. Reviews editorial schedules and manages process to ensure adjacent ad placement to all key features as well as editorial inclusion.

    6. Works closely with international sales staff and professional distribution partners in order to provide necessary regional marketing support. Leads efforts to facilitate opportunity for sales and marketing collaboration.

    7. Provides leadership and direction to the professional marketing staff. Directs the planning and assignment of work for the most efficient use of personnel and equipment. Responsible for staffing and employee related supervisory activities including hiring, appraisal, and discipline.

    Other Job Functions:
Performs other related tasks as assigned, some of which may become essential to the position. Responsibility for safety is an important part of the manager position at Hunter Industries. It can only be successful when each manager understands that they play a key role in the implementation of the company Injury and Illness Prevention Program and safety procedures. They are to recognize hazards and correct unsafe conditions in a timely manner. They should set the tone for safety by personal example and commitment to following company safety policies. Manager personnel should investigate work related injuries and illnesses and take corrective and preventive action, including disciplining those who break the rules. Violators should be treated with fairness and firmness.

Education/Training Required:
Bachelor's degree in Marketing or related field, or equivalent education and work experience.

Experience Required:
Minimum five years of progressive experience in Marketing Management.

Minimum five years of experience in a supervisory role.

Knowledge, Skills and Abilities (KSA's):
KSA #1: Must have strong interpersonal skills and requires team-oriented leadership, awareness, sensitivity and flexibility. Ability to deliver effective customer relations and service. Ability to work in a team environment.

KSA #2: Problem solving skills related to problem analysis, planning and organization, decisiveness, decision making and judgment are required. Requires excellent work standards, initiative, and persuasiveness.

KSA #3: Excellent written communication and presentation skills.

KSA #4: Computer literacy including proficiency with word processing, spreadsheet, database marketing, campaign management, statistical analysis and web-based training applications.

KSA #5: Ability to travel, including internationally.

KSA #6: Strong financial background with ability to track and measure results of programs, and formulate forecasts.

KSA #7: Extensive knowledge in marketing and corporate communications practices and technologies including press release platforms, social media, html email design, and project management software.

Knowledge, Skills and Abilities (KSA's) Preferred:
KSA #8: Thorough knowledge of landscape and irrigation markets preferred and knowledge of products that relate to the market.

KSA #9: Irrigation Association certification or prior irrigation design/specification experience.

KSA #10: Knowledge of consumer product marketing.

KSA #11: Bilingual / fluent in secondary language.

Physical Demands:
Ability to sit to use the computer and to perform paperwork activities. Ability to climb stairs to gain access to upper level work area.

Intermittently walking and standing to move about and to perform work within the office, customer locations and field sites. Requires ability to walk on uneven terrain at field sites.

Ability to occasionally lift and carry items weighing up to 50 pounds to assist in set-ups and take-downs at trade shows.

Ability to work in a variety of positions (bending, kneeling, crouching) to perform set-ups and take-downs at trade shows, product change-outs and irrigation system/product troubleshooting.

Manual dexterity and coordination sufficient to set-up and take-down displays at trade shows.

Finger dexterity sufficient to use a computer and to complete paperwork activities.

Visual acuity sufficient to use a computer and to complete paperwork activities.

Hearing sufficient to communicate with individuals in person and by telephone.

Work Environment:
Various locations with varying temperatures, floor surfaces and exposure to seasonal elements.

Follow us on LinkedIn, check out our rave reviews on Glassdoor, and learn more about our company culture on our career site: http://corporate.hunterindustries.com/careers

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Hunter Industries

Type

Company - Private

Size

Large

Revenue

$500M to $1B

Location

San Marcos, CA, and others

Founded

1981

CEO

Greg Hunter

Job Filters

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Machine Operator (1st Shift)Hunter Industries, Inc.San Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 3,000 people on our team. Together, we create a diverse...Read more
Global Tooling DirectorHunter Industries, Inc.San Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 3,000 people on our team. Together, we create a diverse...Read more
Manufacturing Operator (2nd Shift)Hunter Industries, Inc.Clermont, FL
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 3,000 people on our team. Together, we create a diverse...Read more
Machine Operator (3rd Shift)Hunter Industries, Inc.San Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 3,000 people on our team. Together, we create a diverse...Read more
Machine Operator (2nd Shift)Hunter Industries, Inc.San Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 3,000 people on our team. Together, we create a diverse...Read more

Closed Job Filters

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Systems EngineerHunter IndustriesSan Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearlyRead more
Service Desk AnalystHunter IndustriesSan Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearlyRead more
Quality Inspector IHunter IndustriesSan Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearlyRead more
Manufacturing Supervisor IHunter IndustriesSan Marcos, CA
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearlyRead more
Quality Inspector IHunter IndustriesClermont, FL
We are a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearlyRead more
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