Product Marketing Manager, Strategic Programs job in East Montpelier at Confluent

Job Description

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

We are looking for a driven Product Marketing Manager to join Confluent’s Solutions Marketing team to support our strategic programs. In this highly cross-functional role, you will collaborate closely with key stakeholders (including Customer Marketing, Field Marketing, Sales and Partners) to develop content that delivers a scalable and consistent VIP in-person experience across our Tier 1 strategic events.

You will connect the dots between our value proposition and our customers’ real-world experiences using Confluent’s Data Streaming Platform. Your work will drive high-impact program content that resonates with technical executives and industry decision-makers.

With a passion for customer success, you have a proven track record of working with customers and partners alike and understand how to bring their value-driven stories to life for maximum audience impact. As a self-starter, you excel in cross-functional settings and handle multitasking with ease. In this role, you’ll play a key part in driving success at Confluent by designing and refining content for Tier-1 events that generate high-value pipeline opportunities, helping us achieve our top-line goals.

What You Will Do:

Collaborate with internal and external stakeholders to understand customer needs and build must-attend program content for high-impact engagement at strategic executive and industry-specific events
Partner with customer marketing to interview customers and storyboard impactful narratives for guest speakers
Craft compelling customer talk tracks that effectively showcase Confluent’s value proposition to enterprise industry stakeholders
Develop cohesive discussion guides/scripts for customer, partner and internal speaker preparation
Collaborate with the broader Product Marketing and Campaigns team to ensure alignment with messaging frameworks
Manage a content library for each session stream including slide decks, speaker preparation materials, and targeted assets
Leverage data-driven insights (eg event surveys and KPI dashboards) to measure program performance and refine future initiatives

What You Will Bring:

Bachelor’s degree in Marketing, Business, Communications or a related field.
3+ years of experience in B2B marketing within enterprise software or high-tech industries, preferably in the data infrastructure market
Strong verbal and written communication skills, with experience engaging executive-level stakeholders and technical audiences
Hands-on experience of collaborating across cross-functional teams in digital and in-person event environments
Exceptional organization skills, with the ability to multi-task and thrive in high-pressure situations
Strong problem-solving skills, with the ability to pivot and adapt as the program needs to evolve
A curiosity for improving processes and programs to enhance the attendee experience
A proven track record of developing and executing programs with measurable business results and broad organizational impact.

What Gives You an Edge:

Experience supporting go-to-market (GTM) strategies for specific industry verticals - knowledge of Financial Services is a plus
Familiarity with Platform-as-a-Service (PaaS) business models, Open Source Software (OSS)-led companies, or cloud hyperscalers.
Demonstrable success in creating customer advocacy content or programs for C-suite and technical audiences
An understanding of how to integrate event experiences into the buyer’s journey

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $128,700 - $151,200, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .

Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

#LI-Remote

This position is open. This job was posted on Thu Dec 19 2024.

Minimum $112K /yr

$124K /yr Average

Maximum $136K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.