Sponsorship Marketing Manager - Marketing
Enterprise Holdings - St Louis, MO

Sponsorship Marketing Manager - Marketing

company building Enterprise Holdings location St Louis, MO
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Marketing Communications Manager
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Job Description

Overview

The Marketing Manager (Sponsorships) is responsible for providing leadership in the development, activation and measurement of strategic, external partnerships. This Manager balances the needs of established business, while also leveraging existing partnerships and proactively evaluating new opportunities to drive key marketing objectives – including brand awareness and consideration, product positioning, loyalty and sales enablement.  

This role is part of the North American Marketing Activation Team and works directly with Senior Leadership, field leadership across the US and Canada and all internal marketing disciplines.  Externally, this position collaborates regularly with sponsorship, media, and agency partners.  Based on marketing, media and business objectives, this position is also responsible for creating, managing the implementation, and optimizing marketing strategies and budgets.

Company Overview Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for $25.9 billion in revenue and operated more than 2 million vehicles in fiscal year 2019.Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 10,000 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.

As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here.

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule available.

Responsibilities
  • Work with internal marketing departments (Portfolio & Delivery, media, etc.) on the development and execution of sponsorship assets.
  • Manage and support local sponsorship requests from Groups and Business Partners.
  • Responsible for day-to-day oversight of existing sponsorships including sponsorship agency.
  • Lead planning and execution of sponsorship extensions including on-site activations.
  • Evaluate and lead sponsorship optimization.
  • Coordinate project timing and budgets.
  • Keep apprised of all relevant Sponsorship developments, both industry and within category.

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

  • Bachelor’s Degree (relevant field of Business or Marketing preferred)
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
  • Six (6+) years of professional Marketing experience (agency or corporate)
  • Four (4+) years of Sports or Entertainment marketing strategy and activation in support of marketing/brand objectives 

Preferred:

  • Experience managing national and/or regional Level Sponsorship relationships/partners
  • Demonstrated ability to negotiate contracts
  • Brand Activation experience including on-site, digital, social
  • Experience with sponsorship measurement and optimization

Competency Based: 

  • Managing and Developing People
  • Building Relationships
  • Planning and Organizing
  • Decision Making
  • Persuading and Influencing
  • Resilience
This job was posted on Thu Apr 28 2022 and expired on Sun May 01 2022.
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Enterprise Holdings jobs

Enterprise Holdings

Plumbing / Heating / Air-Conditioning Companies & Niche Personal Services Companies & Car Rental & Leasing Companies & Truck / Trailer / RV Rental & Leasing Companies & Car Repair & Maintenance Companies
3.9
167 ratings
3.8
Salary & Benefits
4.6
Professional growth
3.6
Work-Life balance
3.9
Recognition & Support
3.9
Culture and Values
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Summary
Enterprise Holdings, Inc. is the parent company of car rental companies Enterprise Rent-A-Car, National Car Rental, Alamo Rent a Car and Enterprise CarShare. It is the largest car rental company in the world as measured by revenue and fleet, operating through a global network of more than 9,900 fully staffed airport and neighborhood locations. Its affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with medium-sized commercial fleets. The company offers career opportunities in the areas of corporate & admin, accounting & finance, customer service, IT, transportation, rental operations and more. Whether you are looking for growth and development, meaningful work, opportunities for promotion or just colleagues you can have fun with, you’ll find it at Enterprise Holdings.
Company - Private
Large
Over $10B
4100 Gravois Avenue, St Louis, MO, 63116, and others
Plumbing / Heating / Air-Conditioning Companies, Niche Personal Services Companies, Car Rental & Leasing Companies, Truck / Trailer / RV Rental & Leasing Companies, Car Repair & Maintenance Companies
1957
Pamela M. (Pam) Nicholson
Company Details
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Marketing Communications Manager Interview Questions & Answers

How do you develop and execute marketing communication strategies?

Answer

I develop strategies by conducting market research and analyzing target audience. I execute them by creating compelling content and utilizing various channels.

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About the Marketing Communications Manager role

Marketing Marketing Communications Manager

As marketing communications managers, we are responsible for implementing the communications strategy and program for our organization. We work with all types of communication, including written, visual, digital, and electronic. We create and coordinate internal and external communications, ensuring quality and consistency with corporate and brand narratives. We are also responsible for tracking and measuring the effect of these initiatives and efforts. Based on data analysis, we drive informed decisions for the future.

Core tasks:

  • implementing communications and messaging strategy
  • engaging with media/influencer community
  • coordinating development of content for various communication projects
  • vendor management
  • maintaining communications library
  • serving as an advisor to management to ensure successful delivery of desired message
226 Marketing Communications Manager jobs in St Louis, MO
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