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Lead Campaign Analyst job

MerkleincMarlborough, MA
Merkleinc jobs

Company

Skills

Job Description

Job Description

Role Purpose

The Lead Campaign Analyst delivers the information that drives our client s business. The Lead Campaign Analyst translates the client marketing requests into actual output files that will touch the clients customers or prospects. The Lead Campaign Analyst is a challenging role, as the individual requires knowledge of both marketing and technical database system/campaign management software. Successful Lead Campaign Analysts are able to identify and resolve potential issues before campaign execution. The issues may be data driven or related to client campaign instructions. Successful Lead Campaign Analysts possess a detailed knowledge of the entire campaign process and can address any technical or business related issues impacting the process.

Responsibilities

  • Independently execute the entire campaign process, from instruction receipt to file production, with zero defects on a continuing basis.
  • Interface directly with client teams, address and manage client requests and communicate status in person and via phone and email
  • Understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
  • Document and train other team members to perform campaign execution role as a back-up.
  • Identify and resolve issues in client instructions prior to execution.
  • Coordinate campaign tasks with the database team and communicate status.
  • Create complete QC queries or scripts to verify completeness and accuracy of file output.
Qualifications
  • Qualified individuals possess the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency.
  • Relational Database Knowledge (RDBMS) Demonstrated proficiency in understanding the structure and design of a relational database model in order to translate client requests into database language for development team or to create campaigns
  • SQL Skills - Must be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining to multiple tables.
  • Demonstrated proficiency using Unica, Alterian, or SAS MA campaign tools and ability to train others.
  • Direct Mail or Database Marketing Knowledge A basic understanding of the steps required to execute a direct mail campaign.
  • Qualified individuals possess the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency.
Additional Information

All your information will be kept confidential according to EEO guidelines.

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TASKS

  • Document findings of study and prepare recommendations for implementation of new systems, procedures, or organizational changes.
  • Interview personnel and conduct on-site observation to ascertain unit functions, work performed, and methods, equipment, and personnel used.
  • Analyze data gathered and develop solutions or alternative methods of proceeding.
  • Plan study of work problems and procedures, such as organizational change, communications, information flow, integrated production methods, inventory control, or cost analysis.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Job Filters

125 South Clark Street, Chicago, IL Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and...Read more
Associate Creative DirectorMerkleincWellesley, MA
Associate Creative Director 93 Worcester St, Wellesley, MA 02481, USA Full-time Company Description Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search...Read more
Strategy DirectorMerkleincPittsburgh, PA
Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years...Read more
Senior Digital Media DirectorMerkleincSan Francisco, CA
Senior Digital Media Director Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices...Read more
Lead Software EngineerMerkleincMarlborough, MA
Lead Software Engineer 500 Nickerson Rd, Marlborough, MA 01752, USA Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer...Read more

Closed Job Filters

VP, Media SalesMerkleincBoston, MA
Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiencesRead more
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Martech Strategy Lead Analyst 125 S Clark St, Chicago, IL 60603, USA Full-time Company Description Merkle is a leading data-driven,technology-enabled, global performance marketing agency thatRead more
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SVP, Chief Media Officer Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalizedRead more
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