Job Description

Course Hero is scaling! We are looking for an ambitious Lead Retention Marketing Manager to drive customer retention - starting with the email journey, and eventually expanding to push notifications and in-app messaging.

This role will be focused on designing and executing marketing programs that activate and engage users on our textbook solutions and tutor questions products - surfacing the amazing (and relevant) study resources from our library, and nurturing them towards higher levels of engagement. The ideal candidate should have proven success building and managing a variety of lifecycle/retention marketing programs, an entrepreneurial attitude, and strong analytical skills.

This is an extremely cross-functional role, working closely with Analytics, Product, Design, Marketing Operations, Data Science, and Legal teams.

This is a full-time role located in Redwood City, CA.

Here are some ways you'll make an impact!

Analyze all aspects of the user journey for the textbook solutions and user questions products and develop the growth roadmap to help achieve our engagement goals
Build and optimize lifecycle marketing triggered email programs to increase activation and engagement
Develop a robust experimentation pipeline, partnering with User Research and Business Intelligence to uncover user insights, create experimentation roadmaps and execute rigorous A/B tests to optimize program effectiveness.
Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
Build engagement loops that increase network effects, drive activation, retention and loyalty. You will use your understanding of our audience to tailor these experiences to each segment to deliver measurable business impact.
Partner with Product, Engineering and Data Science teams to increase user activation and engagement (including email performance through better tooling, automation and personalization)

Are you our next Lead Retention Marketing Manager?

You've earned a BA/BS degree and you have 7+ years of relevant work experience in growth marketing, email marketing, product marketing or related, with demonstrated experience in developing and analyzing email lifecycle.
Strategic and analytical thinker, who can also execute.
Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights.
Proven ability to work effectively with cross-functional teams, specifically with Product, Data Science, Engineering and Product Marketing.
Thrives in fast-paced environments and can adapt quickly to shifting priorities.
You're comfortable in analytics platforms like Google Analytics, Amplitude, Tableau.

Bonus Points:

Have hands on experience in email marketing
Have growth product manager experience

Benefits & Perks:

Competitive salary and stock options
Full medical coverage (medical, dental, vision)
401(k) program with match
Education Reimbursement
Quarterly team events and outings (Sporting Events, Escape Rooms, Go-Kart Racing, Karaoke, Bowling and much more!)
Free lunches twice a week, on-site cafe discount, plus an endless snack and drink supply
Onsite gym - Pacific Shores Center - Classes - Pool - Spa - Rock Wall - Massages!
Commuter benefits, shuttle service from Redwood City, and cell-phone allowance
Local move benefit to move within 10 miles of our office!
8 hours per quarter paid time for volunteering for a cause of your choice
Front row seat to Master Educator lectures - check out videos on our LinkedIn Career Page

Equal Employment Opportunity Statement (EEO)

We are an equal opportunity employer and value diversity and inclusion within our company. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

About Us:

At Course Hero, we have an awesome team and a truly engaging culture. We are customer-focused, collaborative, responsible, gritty, and we love to learn. Our bold mission is to help students graduate confident and prepared!

We are not the only ones that think we're onto something big. Course Hero has been recognized as one of the 2021 Top 100 Best Places to Work in the Bay Area , Top 50 Best Paying Companies in the Bay Area , Top 100 Most Transparent Companies , and in the Top 50 Most Transformational Companies in Education Technology . Read up on some of our recent news coverage , blog , and learn more about us to see what it is like to work with our team.

This job was posted on Wed Jun 09 2021 and expired on Thu Jun 10 2021.

Minimum $80K /yr

$84K /yr Average

Maximum $100K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.