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Loyalty Upscale & International Strategy Manager job

Choice HotelsRockville, MD
Choice Hotels jobs

Company

Company Description

Choice Hotels International, Inc. is an international hotel-chain proprietor and a hospitality franchisor that owns and operates numerous hotel chains and brands ranging from upscale to economy, some of the popular brands being Ascend, Cambria, Wood Spring and more. The company has its roots tracing back to 1939, as the Quality Courts United, which started as a non-profit accommodation facility that included 7 hotels in Florida. Years down the line and after multiple acquisitions and affiliations with other hotel brands, the company rebranded itself as Choice Hotels International in 1990. The hotel chain is impressively large and wide spread around the globe with over 7000 hotels and comprises a talented, diverse and engaged workforce of about 2000 who contribute to its high performance culture and long-term, sustainable success. Its culture of inclusion and fundamental values focused on client privilege attracts newcomers to its profitable and career developing organization.

Job Description

Loyalty Upscale & International Strategy Manager

In the hospitality industry, people matter. That's why here at Choice we're always looking for exceptional people - people who will challenge us, make our team stronger, smarter and more complete. People who know how to roll up their sleeves and tackle the job at hand; who go the extra mile to get the job done - and done well. At Choice we are looking for employees to connect the world through the power of hospitality - and we offer support, training and a collaborative workplace atmosphere that makes us a great place to bring together people, brands, and technology that enable success. Who are we looking for? Maybe it's you.

The role

The Loyalty Upscale & International Strategy Manager is responsible for the strategy and execution for all aspects of the Choice Privileges (CP) program for all current international regions and prospective new regions, upscale properties, and upscale customers. The strategy manager will also be the primary point of contact for all international business partners, internal, and external upscale partners, and will support the overall corporate goals of driving international and upscale property performance and engagement among CP members. The manager will collaborate with teams to create strategies and implement initiatives to leverage the loyalty program as a vehicle to drive performance and growth.

What you will do

  • Assesses the competitive loyalty landscape across the upper-midscale and upscale segment and identifies new program components or projects to drive additional value to upscale customers. Leverages construct tests, external research, internal requirements, and market-specific needs to validate strategies.

  • Develops recommendations on member benefit enhancements and program structure improvements based on data-driven insight and analysis.

  • Provides strategic and tactical support to brand teams, CP operations teams, and communications teams during implementation of new programs and benefits.

  • Provide strategic, analytical, and project management support for ad hoc initiatives to meet overall upscale performance goals.

  • Collaborates with Communications Team to build strategies across multiple channels to support upscale goals.

  • Assesses the competitive landscape across all markets/regions and identifies new program components or projects to drive value to the CP program. Leverages business intelligence and market research/analytics to gain insight and refines program design based on various construct tests, external research, internal requirements, and market-specific needs.

  • Leads deployment of the CP program in new markets/regions; collaborates across internal groups and with key stake holders to ensure timely and effective process and communication. Acts as a primary liaison and project manager during implementation.

  • Collaborates with teams in international markets to understand cultural considerations, agree upon market goals, and define strategic plans and corresponding tactics to achieve these goals.

  • Champions partnership requests for high priority market needs.

  • Collaborates with Communications Team to build strategies across multiple channels to support international markets goals.

  • Presents business cases to leadership and makes recommendations on spending and prioritization of major initiatives.

  • Acts as the primary loyalty point of contact for upper-midscale and upscale external partners.

  • Provides strategic and tactical support to external partners for loyalty initiatives; acts as a liaison between external upscale partners and CP operations teams, communications teams, and partnerships team during implementation of new programs and benefits.

  • Provide strategic, analytical, and project management support for ad hoc partner loyalty initiatives to drive upscale performance goals.

  • Collaborates with Communications Team to build strategies across multiple channels to support upscale partner goals.

  • Collaborates with Business Development Director to identify and execute additional strategic partnerships to drive upscale performance goals.

  • Utilizes internal tools and external data sources to track and report on relevant metrics.

  • Develops and generates comprehensive business reports that help support loyalty strategy and member engagement planning and decision making.

  • Creates ad-hoc reports and presentations for senior management to support analytics and recommendations.

  • Contributes to the evaluation and documentation of program impacts to road-map development and key systems.

Skills you have

  • A minimum of 2 3 years of experience in loyalty program management, client management, consumer marketing, or other relevant field is desired; as well as prior experience in travel or hospitality categories with international exposure.

  • Bachelors Degree in Marketing, Business, or related field; or equivalent combination of education and work experience. Masters Degree in related field a plus.

  • Demonstrated success in developing and deploying value-added customer programs with tangible business results.

  • Broad based business acumen and ability to collaborate with business leaders across organizational lines.

  • Excellent negotiation and influencing skills.

  • Excellent communication, presentation and interpersonal skills.

  • Strong analytical skills.

  • Demonstrated knowledge of Choice Hotels brands, sales and marketing strategies and service offerings.

  • High proficiency in the use of MS Office applications such as Outlook, Word, PowerPoint and Excel.

  • Ability to travel up to 10% of the time.

  • Must be able to uphold Choices Values & Performance Principles of collaboration, performance excellence, sense of urgency, innovation, inclusion & diversity, integrity & trust, customer focus, and respect

Ability to model Choices Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY

We bring together the people, brand and technology that enable the success of others welcoming every guest, every partner, everywhere their journey takes them.

Visit http://careers.choicehotels.com to learn more.

Choice Hotels

Type

Company - Public

Size

Large

Revenue

$500M to $1B

Location

Rockville, MD

Founded

1939

CEO

Stephen P. Joyce

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