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Manager, Influencer Marketing job

SONY MUSIC ENTERTAINMENTNew York, NY
SONY MUSIC ENTERTAINMENT jobs

Company Description

Sony Music Entertainment (known professionally as Sony Music and abbreviated as SME) is an American music company owned by Sony that is incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment, a subsidiary of Sony Corporation of America.The company was first founded in 1929 as American Record Corporation and renamed Columbia Recording Corporation in 1938, following its acquisition by the Columbia Broadcasting System. In 1966, the company was reorganized to become CBS Records. Sony Corporation bought the company in 1987 and renamed it Sony Music Entertainment in 1991.

Job Description

Responsibilities:

Responsibilities:

  • Educate label/outside clients on influencer marketing
  • Collect & analyze consumer data to assist in creating effective marketing campaigns
  • Research potential influencers to grow Influencer Database
  • Develop and maintain relationships with premier influencers to negotiate and collaborate on creative promotions
  • Write custom influencer proposals for label/outside clients
  • Assist in developing influencer content concepts based on goals & budget
  • Analyze and deliver full campaign reporting to clients

Qualifications:

Skills needed:

  • Preferred 5 years work experience in Marketing or Advertising
  • Knowledge of digital consumer trends & lifestyle marketing tactics
  • Ability to think creatively and independently, as well as collaboratively
  • Must be able to manage time well, stay organized, and pay attention to detail
  • Deep understanding of music, with flexibility in genre scope
  • Excellent written and spoken communication skills
  • Working knowledge of social media platforms
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