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Manager, Marketing job

Becker Professional Education jobs




Company Description

Becker Professional Education is an educational institute that was founded in 1957 and headquartered in Downers Grove, Illinois. They are empowering people and enhancing their career success. They are helping accounting and healthcare professionals. Their typical services include USMLE Exam Review, CPA Exam Review, and Continuing Professional Education Courses. Its professional education is Accredited by the Accrediting Council for Continuing Education and Training (ACCET), a U.S. Department of Education. They have 2900 partners including firms, corporations, societies, universities, and government agencies. They have 4 global accounting firms and have maintained relations with 99 accounting firms of the United States. They need industry experts to train, educate, and inculcate some core values in their learning certified programs of CPA. They often need some experts in the domains such as content strategist, Faculty members, Accountant Manager, Creative Producer, Senior Project Manager, and many more. Their annualemployment growth rate is 2%.

Job Description

Opportunity at a Glance

The Marketing Manager will be responsible for the planning, development, execution and coordination ofA integrated, multi-channel initiatives for Beckeras CPE product line.

Reporting to the Senior Marketing Manager and working closely with Product Management, Sales/Business Development, and Operations teams, you will orchestrate marketing strategies & campaigns, sales enablement, budgeting, market research, customer communication and more.

Your role and responsibilities will span the entire CPE customer journey. Your goal will be to generate warm leads, turn those who are interested and qualified into customers, and then ensure those customers remain happy and successful throughout their professional career.


  • Drive the planning and execution of marketing strategies and integrated marketing campaigns, working collaboratively with Becker and Adtalem Marketing colleagues.
  • Measure the success of those campaigns and optimize approach based on a variety of data and data analysis.
  • Identify new & innovative approaches that improve customer conversion rates, customer satisfaction and retention.
  • Craft sales activation tools including presentations, collateral, emails, and digital sales solutions.
  • Lead communication efforts between Marketing and our Sales & Operations teams.
  • Support Senior Marketing Manager with related projects and initiatives for the Accounting vertical, as necessary.
  • Supports overall Marketing Team goals and programs.
  • Participate on various cross-business or cross-enterprise initiatives, acting as a Marketing and/or Becker subject matter expert.


  • Bacheloras degree required, preferably in marketing or a related field.
  • Minimum of 5 years brand and/or product marketing experience required.
  • Strong digital acumen. Experience working with channels such as media, email, web, social/content and more.
  • Strong attention to detail and great project management skills. Demonstrated ability to understand, manage and track activities required for successful execution.
  • Proven ability to collaborate with colleagues. Must be able to demonstrate past successes at building strong, productive relationships and leading support members.
  • Creative thinker with a nose for good product and brand marketing.
  • Strong communicator, both written and verbal.
  • Must be an action-oriented self-starter with experience working in a fast-paced, performance-based organization.
  • Ability to travel up to 10% of the time.
Estimated annual salary


  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.


  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.


  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Becker Professional Education






$100M to $500M


3005 Highland ParkwayDowners Grove, IL, 60515and others






John Roselli

Job Filters

Account ManagerBecker Professional EducationOklahoma City, OK
The Account Manager is responsible for leading sales activity, building and maintaining trust-based relationships with both prospective and current clients within the assigned territory. This role will be responsible for meeting or exceeding metrics...Read more
Student Services RepresentativeBecker Professional EducationChicago, IL
Opportunity at a Glance: This role is responsible for promoting student success through accurate and responsive advisement in service-related or sales areas, providing support and advocacy as needed for students throughout the student lifecycle. This...Read more
Learning Operations Specialist - RemoteBecker Professional EducationChicago, IL
Opportunity at a Glance: The Learning Operations Specialist is responsible for the overall coordination and execution of Beckers Exam Review and/or Continuing Education courses (courses are offered either in self-study, live virtual, live classrooms or...Read more
Digital Designer - RemoteBecker Professional EducationChicago, IL
Opportunity at a Glance: The Digital Designer is responsible for creating a seamless user experience across all branded platforms and collateral, most specifically our ecommerce email promotions and website experience. This is a role that demands a passion...Read more
FacultyBecker Professional EducationChicago, IL
Opportunity at a Glance: The primary responsibilities of a Becker CPA faculty member are to competently and professionally instruct, mentor and assist Becker Professional Education students to successfully pass the Certified Professional Accountant (CPA...Read more

Closed Job Filters

Senior Director, Software Engineering & Learning TechnologyBecker Professional EducationDowners Grove, IL
Opportunity at a Glance The Senior Director, Software Engineering & Learning Technology is responsible for architecting, developing, delivering and supporting Beckers proprietary learningRead more
Student Services RepresentativeBecker Professional EducationDowners Grove, IL
Opportunity at a Glance Responsible for handling all incoming service-related questions and concerns from students currently enrolled in online courses. Supports multiple institution's StudentRead more
Manager, MarketingBecker Professional EducationDowners Grove, IL
Opportunity at a Glance The Marketing Manager will be responsible for the planning, development, execution and coordination ofA integrated, multi-channel initiatives for Beckeras CPE product line.Read more
Account ManagerBecker Professional EducationPittsburgh, PA
A global leader in professional education, Becker enables professionals to advance their careers in Accounting, Project Management, Healthcare and other skilled occupations. As an Account Manager, youRead more
Business Development Manager (Florida)Becker Professional EducationMiami, FL
Opportunity at a Glance: The Business Development Manager HC is responsible for creating and implementing initiatives designed to grow sales for all Becker Professional Education (BPE) healthcareRead more
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