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Salary and Benefits

Marketing Analyst
$46K-$56K / yr. (est.)
$46K
$51,451 / year
$57K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Marketing Analyst

What does a Marketing Analyst do?

Being in charge of examining in detail any important information for decision-making is our mission as Marketing Specialists. We seek to reduce the risks that may be involved in a marketing initiative or project. In this sense, we monitor campaigns, segment customer databases, identify market trends and track the competition. Also, we take into account aspects such as the volume of response and the return on investment (ROI). Our clients are mainly advertising agencies, and marketing firms.

Core tasks:

  • gather information and examine the sales trend
  • produce detailed reports on sales volumes, consumer experience, market trends and competition results
  • define the final audience to which certain products and services will be sold
  • make recommendations to consider in future campaigns in order to increase sales volume
  • work together with the client to design strategies to attract new clients
  • segment the target audience and determine the most suitable market to approach them

Insights

How Many Years of Experience Do Professionals Need Before Becoming Marketing Analyst?
On average, people work 3-5 years in other positions prior to becoming a Marketing Analyst.
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Marketing AnalystNew York City, NY - A year ago
👏 Finally, someone understands! It takes time to develop the necessary skills for a specialized role like this. Kudos to the infographic!
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Marketing AnalystSan Francisco, CA - A year ago
Oh please! Working for a couple of years in other positions is natural career progression, not some extraordinary achievement!
How Long Do Marketing Analyst Employees Typically Stay in Their Roles?
On average, Marketing Analysts works in this position for 1-3 years across multiple employers.
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Director, Human ResourcesChicago, IL - A year ago
Mmmh, is it possible that Marketing Analyst roles are not very stable? Perhaps that explains the average timeframe.
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Software EngineerSan Francisco, CA - A year ago
So, Marketing Analysts jump from one job to another quite often? Sounds like they lack commitment. 🤔
What Is the Job Hopper Score for Marketing Analyst Employees?
Moderate job changes in Marketing Analyst, showing some career movement without excessive turnover.
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Marketing ConsultantMiami, FL - A year ago
guys come on this is merely a visual sketch - NOT a scientific study. human lives don't function like graphs. isn't it sooooo obvious?
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Marketing InternHouston, TX - A year ago
I'm still new to the industry, but honestly, using this infographic as proof of job stability is misleading. It's just a snapshot of some people's experiences.

Career path

Path to job

Discover a Marketing Analyst's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Marketing Analyst typically studied at.
Texas A&M University-Texarkana
The University of Texas at Austin

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Marketing Analyst Employees?
Gender ratio in Marketing Analyst position: 0.533372081759178 Male and 0.466627918240821 Female. Age ratio in Marketing Analyst position: 16-20: 7%, 21-30: 77%, 31-40: 12%, 41-50: 3%, 51-60: 1%, 60+: 0%. Marketing Analyst position is predominantly male (53.3%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Marketing AnalystSan Francisco, CA - A year ago
This is such a misrepresentation of the marketing analyst field. Stop stereotyping us! 😡
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Marketing AnalystSeattle, WA - A year ago
LOL! Looks like we need more diversity and inclusion in this profession. What a surprise! 😂

Workplaces

Who Are the Top Employers for Marketing Analyst?
Top employers of Marketing Analyst position: American Express, PepsiCo, SendOutCards. People who work in Marketing Analyst position most typically go on to work for the American Express.
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Marketing AnalystLos Angeles, CA - A year ago
As a Marketing Analyst, I would rather work for a startup than any of these established companies!
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Marketing AnalystAustin, TX - A year ago
Y'all need to calm down, every company has pros and cons for Marketing Analysts!
American Express
PepsiCo
SendOutCards
What Industries Does Marketing Analyst Typically Have Experience In?
Industry Background: The most typical industries of Marketing Analyst: Finance & Insurance, Manufacturing, Information Technology, Retail, Professional / Scientific / Technical. Marketing Analyst employees most likely come from a Finance & Insurance industry background.
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Marketing AnalystHouston, TX - A year ago
🙄 Uh, excuse me, but being analytical doesn't mean you have to be boring! A good Marketing Analyst knows how to blend analysis with exciting marketing campaigns!
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Marketing AnalystMiami, FL - A year ago
Okay, but let's be real for a second, Marketing Analysts in the hospitality industry get to work with diverse companies which keeps things fresh and exciting! 🌴

Find your job as Marketing Analyst

Discussion about Marketing Analyst

Want to know more about Marketing Analyst position?
Share your thoughts and ideas about Marketing Analyst position with others in our community.
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How balanced is the gender diversity among people working as a Marketing Analyst?
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Liam Brown3 years ago
The women/men ratio is well balanced.
What is the most common age of a Marketing Analyst?
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Benjamin Gardner3 years ago
The typical age is 27.
Do I need a lot of experience to be a Marketing Analyst?
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Liam Brown3 years ago
You probably need around 4 years to work as a Marketing Analyst
What industries does a Marketing Analyst typically work in?
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Liam Brown3 years ago
Manufacturing is the most frequent for a Marketing Analyst.
What kind of degree is needed to work as a Marketing Analyst?
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Liam Brown3 years ago
Most people have a Bachelor of Science degree
Which company are you working for as a Marketing Analyst?
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Isabella Holmes3 years ago
Most people work for American Express, PepsiCo, SendOutCards, State Farm and UPS
How many years do people spend as a Marketing Analyst in their career path?
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Liam Brown3 years ago
A Marketing Analyst typically changes positions after 2 years.
How common is it for a Marketing Analyst to jump from company to company?
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Benjamin Gardner3 years ago
On average a Marketing Analyst works for only a few companies.
What jobs do people work in before becoming a Marketing Analyst?
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Benjamin Gardner3 years ago
A Marketing Analyst probably worked as Marketing Intern, Financial Analyst or Analyst before
Working as a Marketing Analyst what job titles should I consider to switch to?
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Sophie Hayes3 years ago
Changing from a Marketing Analyst to Marketing Manager, Analyst or Product Manager is a typical career path.
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Disclaimer

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