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Marketing Analytics-Senior Analyst job

MerkleincColumbia, SC
Merkleinc jobs

Company

Skills

Job Description

Job DescriptionLOCATION: Columbia, MD is ideal but open to consider someone in any of our Merkle East Coast office locations. The Marketing Analytics - Senior Analyst will use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytic solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis. Key Responsibilities Perform analytics tasks, including but not limited to:Customer profilingSegmentation AnalysisData Analysis and MiningExternal Data EnhancementAssists in determining quantitative methods for solving client issuesAssist in presenting ideas and findings to future and existing clientsProactive and effective interaction with other internal groups throughout MerkleQualificationsExperience with MS Office (Word, Access, Excel, PowerPoint, Outlook) requiredExperience with SQL requiredExperience with SAS or Python or R requiredExcellent written and oral presentation skills- Ability to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errorsPossess core database marketing knowledge such as understanding of Merkle and client data, relational database concepts, and direct marketing conceptsPossess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new and innovative analytical solutions to solve challenging business problemsUnderstanding of overall CRM analytics including digital, direct mail, and emailPossess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal teamBachelor's Degree (B. S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines;2-3 years of experience in quantitative marketing arena, in database and/or CRM marketingContribute to innovation, process improvement, standardizationDeliver high quality analytical solutions on-timeManage the day-to-day tasks; and meet project deadlinesWork effectively across teams to ensure client satisfactionAdditional InformationMerklefosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. This role is not eligible for visa sponsorship.Job LocationI'm interestedPrivacy Policy

TASKS

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Job Filters

125 South Clark Street, Chicago, IL Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and...Read more
Associate Creative DirectorMerkleincWellesley, MA
Associate Creative Director 93 Worcester St, Wellesley, MA 02481, USA Full-time Company Description Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search...Read more
Strategy DirectorMerkleincPittsburgh, PA
Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years...Read more
Senior Digital Media DirectorMerkleincSan Francisco, CA
Senior Digital Media Director Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices...Read more
Lead Software EngineerMerkleincMarlborough, MA
Lead Software Engineer 500 Nickerson Rd, Marlborough, MA 01752, USA Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer...Read more

Closed Job Filters

VP, Media SalesMerkleincBoston, MA
Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiencesRead more
Martech Strategy Lead AnalystMerkleincChicago, IL
Martech Strategy Lead Analyst 125 S Clark St, Chicago, IL 60603, USA Full-time Company Description Merkle is a leading data-driven,technology-enabled, global performance marketing agency thatRead more
SVP, Chief Media OfficerMerkleincCulver City, CA
SVP, Chief Media Officer Full-time Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalizedRead more
Analytics - Senior ManagerMerkleincColumbia, MD
The Audience Analytics Senior Manager ensures timely delivery of data, analytics and strategic consulting to support the client s database marketing initiatives. Provides direction and manages theRead more
Associate Media DirectorMerkleincSan Francisco, CA
The Associate Media Director is a seasoned account lead across varied client portfolios. The AMD manages multiple client account teams within the business/department, setting the strategic tone acrossRead more
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