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Salary and Benefits

Marketing Automation Specialist
$49K-$60K / yr. (est.)
$49K
$54,851 / year
$60K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Marketing Automation Specialist

What does a Marketing Automation Specialist do?

Being Marketing Automation Specialists, we are in charge of managing the company’s marketing automation platform. We work alongside members of other departments to implement programmatic initiatives through the platform. We create quality practices to enhance the company’s digital marketing processes. Developing email marketing programs is a duty of ours. We evaluate campaign metrics as instructed. We manage all processes of marketing automation. Marketing Automation Specialists collaborate with the management to analyze the performance of campaigns. We provide essential marketing initiatives such as data cleansing, with support.

Core tasks:

  • executing enhancements to boost productivity
  • implementing the latest trends in strategies
  • distributing reports to continuously improve company performance to members of the marketing team
  • assisting with the integration of more platforms into the software
  • creating reports for the continuous improvement of campaigns
  • managing the rules of the platform

Insights

How Many Years of Experience Do Professionals Need Before Becoming Marketing Automation Specialist?
On average, people work 7+ years in other positions prior to becoming a Marketing Automation Specialist.
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SEO SpecialistSeattle, WA - A year ago
Dang, 7+ years? That's a loooong journey to reach this point! Respect to all the Marketing Automation Specialists out there. 💪
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Brand ManagerNew York City, NY - A year ago
Sounds about right. It's a specialized role that requires extensive knowledge and experience. Not just anyone can handle it. 👍
How Long Do Marketing Automation Specialist Employees Typically Stay in Their Roles?
On average, Marketing Automation Specialists works in this position for 1-3 years across multiple employers.
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Marketing DirectorChicago, IL - A year ago
As a Marketing Director, I expect better employee retention. It's a waste of time and resources to constantly train new Marketing Automation Specialists. 😡
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Social Media CoordinatorHouston, TX - A year ago
I don't see the big deal here? It's common for entry-level positions to have shorter tenures, especially for fast-evolving roles like Marketing Automation Specialists. 🤷
What Is the Job Hopper Score for Marketing Automation Specialist Employees?
Moderate job changes in Marketing Automation Specialist, showing some career movement without excessive turnover.
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Brand StrategistPhiladelphia, PA - A year ago
Tell me about it! I danced around numerous jobs before reaching this role, while Marketing Automation Specialists remain steady. 😬
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Sales RepresentativeMiami, FL - A year ago
🤔 Are there any opportunities for cross-functional training from Sales Rep to Marketing Automation Specialist?

Career path

Path to job

How long does a Marketing Automation Specialist work in this position across multiple employers?
26 %
Marketing Manager
Avg. length of tenure:2 years
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23 %
Marketing Coordinator
Avg. length of tenure:2 years
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Discover a Marketing Automation Specialist's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Marketing Automation Specialist typically studied at.
Arizona State University-Tempe
Brigham Young University-Idaho

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Marketing Automation Specialist Employees?
Gender ratio in Marketing Automation Specialist position: 0.552850027670172 Male and 0.447149972329828 Female. Age ratio in Marketing Automation Specialist position: 16-20: 2%, 21-30: 69%, 31-40: 23%, 41-50: 5%, 51-60: 1%, 60+: 0%. Marketing Automation Specialist position is predominantly male (55.3%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Marketing Automation SpecialistPhiladelphia, PA - A year ago
I may be in the 1% as a 51-60-year-old Marketing Automation Specialist, but age is just a number! Let's not underestimate the wisdom and expertise we bring to this industry. 👵
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Marketing Automation SpecialistSan Francisco, CA - A year ago
Oh great, another field dominated by men. No wonder we're missing out on diverse perspectives and ideas. We need more women in marketing automation! 🙄

Workplaces

Who Are the Top Employers for Marketing Automation Specialist?
Top employers of Marketing Automation Specialist position: 3M, IBM, iCIMS. People who work in Marketing Automation Specialist position most typically go on to work for the 3M.
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Marketing Automation SpecialistAustin, TX - A year ago
You guys are missing out! iCIMS has the best work culture and employee benefits for marketing automation specialists.
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Marketing Automation SpecialistAtlanta, GA - A year ago
You're all wrong! 3M is the leader in marketing automation, and anyone who works for them has the advantage.
3M
IBM
iCIMS
What Industries Does Marketing Automation Specialist Typically Have Experience In?
Industry Background: The most typical industries of Marketing Automation Specialist: Information Technology, Professional / Scientific / Technical, Manufacturing, Finance & Insurance, Administrative & Support. Marketing Automation Specialist employees most likely come from a Information Technology industry background.
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Marketing Automation SpecialistHouston, TX - A year ago
🙄 Seriously? You're asking what a Marketing Automation Specialist does? Do your research before commenting!
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Marketing Automation SpecialistMiami, FL - A year ago
As someone with a background in IT, I found the transition to being a Marketing Automation Specialist seamless. Happy to share my experiences if anyone's interested!

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Discussion about Marketing Automation Specialist

Want to know more about Marketing Automation Specialist position?
Share your thoughts and ideas about Marketing Automation Specialist position with others in our community.
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Is Marketing Automation Specialist a female or male dominated profession?
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Liam Brown3 years ago
This is a well balanced profession, about half of the people are women.
What is the typical age of people who work as a Marketing Automation Specialist?
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Liam Brown3 years ago
28 is the average age of people working as a Marketing Automation Specialist.
How much experience do you need to work as a Marketing Automation Specialist?
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Liam Brown3 years ago
On average, people have 7 years of experience when they start working as a Marketing Automation Specialist
Which industries are highly likely to employ a Marketing Automation Specialist?
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Sophie Hayes3 years ago
Manufacturing employs the most.
What kind of degree is needed to work as a Marketing Automation Specialist?
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Benjamin Gardner3 years ago
As a Marketing Automation Specialist you’ll probably need Bachelor of Science degree
Which company is likely to have openings for Marketing Automation Specialist positions?
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Isabella Holmes3 years ago
3M, IBM, iCIMS, LogMeIn and Yesler employs the most people in the Marketing Automation Specialist role.
How many years do people spend as a Marketing Automation Specialist in their career path?
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Liam Brown3 years ago
On average people change after 2 years.
Is it frequent for people to switch companies and still work as a Marketing Automation Specialist?
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Isabella Holmes3 years ago
A typical Marketing Automation Specialist might work for one or two companies.
From which job titles people come from to work as a Marketing Automation Specialist?
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Liam Brown3 years ago
Most people come from Marketing Manager, Marketing Coordinator or Marketing Specialist roles
If I’m working as a Marketing Automation Specialist, what next position could I have?
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Isabella Holmes3 years ago
Consider the following: Marketing Automation Manager, Marketing Operations Manager or Marketing Manager
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